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This question is about H&M.
How much does H&M spend on advertising?
H&M spends hundreds of millions of dollars on advertising. For example, in 2020, the Swedish fast-fashion company spent $281.6 million on advertising, marketing, and promotions. H&M spent a $25 million portion of that figure on digital and online ads alone.
While 2020 was a high year in terms of ad dollars spent, the fashion company regularly spends hundreds of millions of dollars on advertising yearly. Here are some of the areas where H&M uses its ad budget:
- National ads
- TV ads and promotions
- Print advertisement and promotions (billboards, magazine ads, etc. )
It is important to note that this figure includes all marketing and promotional materials, not just advertising alone. This spending can vary yearly depending on H&M's ad and marketing strategy.
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