How to promote a self-published book

To promote a self-published book, you need to advertise on your website, social media, and other properties, use email marketing to drive up your book sales, and perform market research. Here is a closer look at these ways and others you can use to promote a self-published book:

• Advertise on your website, social media, and other properties

Advertising on these sources is extremely helpful in promoting your self-published book. And the best part about this form of advertising is it's free. Try to link your professional and recreational social media accounts to your website and to your self-published book's own website. You should also create multiple links that lead to your book's website on your:

• Social media accounts (Twitter, Facebook, Instagram, TikTok, etc.)

• Blogs

• YouTube channel

• Other online platforms and forums

The promotions of your book online are what is going to heighten awareness of the work and you as the author.

• Use email marketing to drive up your book sales

Marketing and promoting your book by email is one of the best ways to get the attention of readers. You should include a concise and engaging synopsis of the book, as well as a little bit of information about you as an author, this might include other self-published works you've done and any critical or audience acclaim you have received.

• Perform market research

When promoting your self-published book you should also look to other self-published authors to get ideas about promotion. Try to find authors that write works similar to yours. What works for them in terms of promotion and what doesn't? You should also look to find compelling cover designs, typography, and other graphic content that you can use as inspiration.

• Partner with a big brand or social media influencer

Depending on the content of your self-published book you might be able to partner with a big brand or social media influencer. Both of these sources can do wonders in terms of promoting your book and will also help you gain visibility as a writer. If you have the opportunity to be interviewed about your work, you should also exploit this to promote your book.

• Get your self-published book reviewed

There are multiple options for this angle of promotion. If you already have a fan base, or at least have sold some self-published books to people, you can ask them politely to review your new book. You can entice them by offering them a copy for free and explaining where they should post their review. Here are some other ways to do this:

• UseAmazon's top reviewers

• Look into Goodreads (it has a network of 65 million readers)

• Create posts on social media offering a free copy of your book in exchange for a review

Many readers will only consider buying if they can first read a review on it, so this is somewhat essential to the promotion of your self-published book.