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This question is about personal trainer.
How to start a personal trainer business
To start a personal trainer business, you need to evaluate the costs, consider getting certified, and gain clientele. Here are some details on each of these steps you can take to start a personal trainer business:
Evaluate the costs. One great aspect of starting a personal trainer business is that typically it does not cost as much as most other businesses.
If you are passionate about exercise and have a lot of knowledge and skills in this area, you could start a personal trainer business for $5,000 or less.
Here are some other costs you will have if you start a personal trainer business:
Rental fees for using gym spaces. If you're working out of a gym, you have to pay a rental fee for use of the facilities in either a flat monthly fee or a percentage of your session fee or hourly rate.
Liability insurance is another cost to account for. You need to have professional liability insurance. This protects you in the event of a lawsuit for negligence or undelivered services. The average annual cost for a small business in this area is $1,735 and the median is $920.
Marketing costs. Finding clients and getting exposure is one additional cost of starting a personal trainer business.
Taxes are another cost to consider, since you are going to most likely operate as an independent contractor.
Costs can vary depending on these factors:
What type of personal training services you offer (how much equipment you need to purchase)
If you run your business from home or meet clients at their homes
The state in which start your business
It is important to evaluate all of these things and your options in order to have a successful start in your personal training business.
Consider getting certified. Getting certified is a great way to legitimize your expertise and attract clients.
Certifications help you build your reputation as a personal trainer and are likely to help you develop a strong client base.
You should seek to obtain the Certified Personal Trainer (CPT) certification. This certification can be obtained at an entry level for $400 to $600, and at a mastery level for $2,000 or more.
Gain clientele. To gain clients you should employ a number of different marketing strategies.
Here are some digital marketing strategies:
Social media
Website
Online advertisements
Sign up on job boards
Consider using a freelancing site, such as Fiverr or Upwork
And here are some other helpful tips:
Sign up on job boards
Approach local gym businesses and offer your services
Attend personal training and exercise conferences and related events
Network with other personal training professionals in your area
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