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This question is about marketing department internship skills.
What are white papers in marketing?
White papers in marketing are informative documents that provide in-depth explanations and analyses on specific topics or issues that are strongly related to an organization's product and/or service offerings. White papers are used to inform the public and specific target consumer groups on a topic or industry trend.
Companies that use white papers in marketing are often attempting to appear as an idea leader in a particular industry or field. White papers are usually constructed in the fashion of a guide or report and often contain some of these informative items:
Case studies
Research data
Graphs, tables, and charts illustrating data on a particular issue or trend
A common area to find white papers is business-to-business (B2B) relationships and marketing efforts. In this dynamic, they can be particularly useful to influence key decision-makers within an organization that the source company providing the white papers has a business relationship with.
Most white papers are provided as a free resource on a company's website. They also might be behind a certain wall or form intended to gather prospect information before they can be viewed. Overall, white papers can be an extremely effective tool for organizations to enhance their public and B2B reputations, and allow engagement on a deeper level with these targets.
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