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This question is about marketing department internship skills.
What is evergreen marketing?
Evergreen marketing refers to a promotional approach that is created to be effective and relevant over a very long period. The term is evergreen in marketing and applies to any marketing content, campaigns, or methods that provide long-term value to customers and continue to produce positive results well after having been launched or published.
Evergreen marketing stands out when compared to most campaign-based or seasonal forms of marketing because these common tactics seek to take advantage of a specific event or period, while evergreen marketing puts emphasis on developing content or campaigns that can be used and then reused over long periods with little to no updates.
Here are some common evergreen marketing strategies:
Tutorials and how-to guides
This type of evergreen marketing involves an informational approach in the forms of tutorials and how-to guides. These physical or digital documents usually contain steps or specific instructions or advice on a product, service, or issue.
Frequently asked questions (FAQs)
Many companies have an FAQ section on their websites. This is useful because it gives valuable answers to common questions or concerns that a consumer has about a brand, product, or service.
Educational content
This is another educational approach to evergreen marketing because it seeks to provide useful and informative information on a specific topic. This might apply to a product, service, brand, industry-related trend, or even best practices.
Product demos and reviews
This is a form of evergreen marketing content that highlights the benefits and features of a product or service and assists consumers in making informed buying decisions.
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