What is interactive marketing?

• Online surveys and quizzes

These interactive platforms enable consumers to give feedback and answer questions about their needs, preferences, and behavior.

• Gamification of Marketing

This form of marketing is often highly effective as it involves making a marketing approach or campaign have elements of a game. This might include complex features, such as a video game that is a marketing tool, or just incorporating game features like points, rewards, and leaderboards to encourage participation and engagement amongst customers.

• Augmented reality (AR) and Virtual Reality (VR)

These technologies present novel and engaging marketing opportunities that attempt to immerse a consumer in a marketing campaign. Virtual or augmented environments might contain game features, or simple functional features, such as previewing products, or trying on clothing items.

• Interactive videos

Videos that enable consumers to click or select different components within the video to access different information or visualization fall under the interactive video category. These are often used as promotional or educational tools that have a built-in call-to-action component, such as signing up for an email list or making a purchase of a product or service.