What is marketing PR?

Marketing PR can consist of several different types of activities, such as:

• Media relations

Media relations represents an organization's attempt to create dynamic relationships with the media or specific journalists. This is done to gain coverage from the media concerning the company's products or services. Its main objective is to increase brand awareness and establish a strong reputation in the public's eye via efforts done in tandem with the media.

• Influencer marketing

This form of marketing PR sees companies partnering with social media influencers or online bloggers to promote their products and services to wider audiences. It can give a company access to markets that it might not be positioned for currently, and also increases credibility as these influencers then vouch for their products or services explicitly to their followers.

• Event marketing

Event marketing is a type of marketing PR that involves sponsoring or hosting specific public events meant to increase brand exposure and engage with different markets of potential customers. Companies often sponsor different events with a lot of attendees, such as concerts or sports games. They also might host events and specifically headline them.

• Crisis communication

Crisis communication consists of managing, strategizing, and implementing different efforts to combat negative publicity. This type of marketing PR can be categorized as damage control because it seeks to mend any mistrust that has formed in the public or attempt to right or apologize for any mistakes the company has made that have become public knowledge.

In summation, Marketing PR seeks to build positive and long-lasting relationships with the public through various methods and strategies included in both marketing and public relations.