This question is about what an advertising representative does.

What is OOH advertising?

By - Apr. 2, 2023

OOH advertising stands for Out-Of-Home advertising, which is an advancement of traditional outdoor advertising. It includes any form of advertising that is published outside the home or out in public where people can see it. This could include billboards, bus shelter advertisements, flyers, posters, and more.

OOH advertising uses billboards, street displays, buses, trains, and other physical locations to communicate a brand or message. It can also include digital displays, such as LED screens and interactive kiosks. The goal of OOH advertising is to reach mass audiences and create an impressionable and memorable message.

Some famous examples of OOH advertising include the classic 'Got Milk?' campaign, McDonald's 'I'm lovin' it' billboard ads, the KFC 'finger lickin' good' roadside ads, the Nike swoosh logo, and Coca-Cola's 'Share a Coke' campaign.

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