This question is about what an advertising representative does.

What is print advertising?

By Kate Swindlehurst - Jun. 12, 2023

Print advertising is a term for any advertisement that is printed in hard copy in publications. Hard-copy publications include newspapers, magazines, and journals. Print advertising is used to reach customers on a broad scale.

While print advertising markets on a large scale, trying to campaign toward your target audience is still important. Because of this, it is crucial to choose hard-copy publications that attract your target audience. For example, a cleaning supplies company would do well with putting an advertisement in a publication like "Good Housekeeping".

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