What is subliminal advertising?

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Subliminal advertising is a type of marketing technique that uses subtle messaging to influence consumer behavior without the consumer being aware of it. This covert form of advertisement often involves using messages either through images, audio, or video that are so brief that they go unnoticed, yet still influence the consumer's purchasing behavior.

Subliminal advertising should be considered a type of marketing technique that uses subtle messaging to influence consumer behavior without the consumer being aware of it. It often involves using messages either through images, audio, or video that are so brief that they go unnoticed, yet still influence the consumer's purchasing behavior.

Some famous examples of subliminal advertising include images, symbols, or words that are embedded in television and movies, either consciously or subconsciously. For example, a soft drink advertisement may contain hidden symbols that suggest a feeling of refreshment or thirstiness. Additionally, movie scenes may contain words or phrases associated with a particular brand. Subliminal advertising can be used to persuade viewers to buy a product by getting them to think about it even if they are unaware of the message being sent.