What is video marketing?

The main objective of video marketing is to create interesting, engaging, and persuasive content that appeals to viewers by delivering clear messaging, and ultimately encouraging them to take some sort of action, like sharing the video with others or making specific purchases of a product or service.

There are several different forms of video marketing, here are some common types:

• Product demos

A product demo is a video that highlights the benefits and/or features of a product or service. It does this usually by demonstrating how it works in a broad way or in a step-by-step fashion. This type of video marketing can be done with just about any type of product or service.

• Explainer videos

Explainer videos are similar to product demos except they usually involve a product or service that is somewhat complex and needs a detailed explanation of its features and benefits to consumers. Explainer videos seek to communicate how a complex offering works in terms of its concept, process, or overall idea, in an easy-to-understand manner.

• Brand videos

Brand videos are a form of video marketing that seek to communicate the story of a specific brand, and also to touch on its mission, and values. The main goal of brand videos is to have the consumers that watch them establish an emotional connection to the brand and its mission.

• Social media videos

Social media videos usually represent concise and simple videos concerning a brand, product, or service. These usually are around 30 seconds long, but can be shorter or longer in some cases. They are meant to grab the attention of the viewer quickly and deliver a brief message about a particular brand, product, or service.