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This question is about senior marketing specialist skills.
What skills will help Senior Marketing Specialists earn the most?
The communication thing is vital here as well in a very specific sense. Marketers need to communicate to their bosses how they are strategically vital to an organization. Marketers (any employee really) are an asset, and a company needs to see a positive ROA. Marketers need to be able to communicate how they are enhancing their "personal ROA."
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