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Which is better: product analyst or business analyst?

By Zippia Team - Jan. 22, 2022

Neither is better; both product analyst and business analyst are very similar roles. Both positions, for instance, pay well, and each plays a critical role in the company. In deciding on a career between a product analyst or business analyst, it really just comes down to your personal preference.

Business analysts evaluate past and current business data with the primary goal of improving decision-making processes within organizations. They work closely with stakeholders to identify goals, best practices, and other active methods for gathering and analyzing data as it relates to the needs of the specific organization.

A product analyst, on the other hand, is more specific. They are there to guide businesses to develop the right marketing strategies for the products.

They do this by observing the current trends in the market, the demands and expectations of the consumer and then comparing the company's products with overall market trends to figure out what will make a product more profitable.

A business analyst and a product analyst ultimately work together to ensure a company's profit and business. Many product analysts usually start their careers as business analysts and transition later. However, both roles pay similarly. A business analyst, for example, averages $72,000 a year and a product analyst averages $74,000 a year.

Which is better: product analyst or business analyst?

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