Who is the CMO of Verizon?

Diego Scotti is also responsible for linking the company's innovations, products, and services to build Verizon's brands, create awareness, and drive demand and loyalty across all channels.

One of Diego Scotti's most praised contributions and innovations came in the form of the creation of a holistic marketing capability at Verizon.

Diego Scotti brought together traditional marketing functions such as:

• Creative

• Media

• Partnerships

• Experiential marketing with customer experience

• Retail and product design

• Customer science and insights

• Corporate communications and social responsibility

• An in-house creative agency

Prior to Verizon, Scotti served as the CMO of J. Crew, where he had success with brand growth. He also spent 15 years working for American Express and oversaw key functions like global advertising and brand management.

Diego Scotti holds a bachelor's degree in Marketing and Communications from Universidad de Ciencias Empresariales y Sociales in Argentina.