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Apparel designer vs visual merchandiser

The differences between apparel designers and visual merchandisers can be seen in a few details. Each job has different responsibilities and duties. Additionally, an apparel designer has an average salary of $65,467, which is higher than the $38,037 average annual salary of a visual merchandiser.

The top three skills for an apparel designer include adobe illustrator, tech packs and sketch. The most important skills for a visual merchandiser are customer service, ladders, and sales floor.

Apparel designer vs visual merchandiser overview

Apparel DesignerVisual Merchandiser
Yearly salary$65,467$38,037
Hourly rate$31.47$18.29
Growth rate3%10%
Number of jobs46,43674,351
Job satisfaction--
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 57%
Average age3740
Years of experience6-

What does an apparel designer do?

Apparel designers, also known as clothing or fashion designers, conceptualize and produce items of clothing. They frequently specialize in one type of design, like active, casual, or evening wear. Typical duties include monitoring current fashion trends and forecast future ones, sketching new designs, choosing patterns and fabrics to utilize in garments, and supervising production. They may present items to creative directors, clients, or retailers to determine if the garments are to be conventionally designed or mass-produced.

What does a visual merchandiser do?

A visual merchandiser is responsible for arranging product displays at retail outlets, attracting customers to purchase the items. Visual merchandisers should be updated with the latest trends in the market to prioritize retail displays and floor plans. They must also be knowledgeable on product information to assist customers with their inquiries and concerns. Visual merchandisers should be creative in setting up the uniformity of the store's visuals within the budget goals. The designs must be appealing enough to drive the customers around the premises, potentially generating revenues and increasing profitability.

Apparel designer vs visual merchandiser salary

Apparel designers and visual merchandisers have different pay scales, as shown below.

Apparel DesignerVisual Merchandiser
Average salary$65,467$38,037
Salary rangeBetween $40,000 And $105,000Between $27,000 And $53,000
Highest paying CityRichmond, CANew York, NY
Highest paying stateNevadaNew York
Best paying companyFanaticsRH
Best paying industryManufacturingRetail

Differences between apparel designer and visual merchandiser education

There are a few differences between an apparel designer and a visual merchandiser in terms of educational background:

Apparel DesignerVisual Merchandiser
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 57%
Most common majorGraphic DesignSpecialized Sales And Merchandising
Most common collegeCornell University-

Apparel designer vs visual merchandiser demographics

Here are the differences between apparel designers' and visual merchandisers' demographics:

Apparel DesignerVisual Merchandiser
Average age3740
Gender ratioMale, 32.8% Female, 67.2%Male, 27.3% Female, 72.7%
Race ratioBlack or African American, 7.3% Unknown, 5.6% Hispanic or Latino, 11.9% Asian, 11.6% White, 63.0% American Indian and Alaska Native, 0.5%Black or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 13.8% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.5%
LGBT Percentage18%17%

Differences between apparel designer and visual merchandiser duties and responsibilities

Apparel designer example responsibilities.

  • Develop marketing and brand awareness initiatives through social media outlets; create and manage company Facebook and Houzz profiles.
  • Create detailed conceptual and sketch presentations for senior management seasonally.
  • Prepare PowerPoint documents for client presentation that include furniture and material selections.
  • Select NYC print studios to handle outsource design projects and monitor progress to ensure work are completed on deadline.
  • Design Missy sweater line for domestic sweater manufacturer.

Visual merchandiser example responsibilities.

  • Manage backroom/stock room inventory by organizing pallets, stacking and storing product inventory.
  • Provide support to all meeting and VTC rooms.
  • Merchandise mens, ladies, kids, and accessories departments.
  • Operate audio board, PowerPoint, camera, and video switcher.
  • Assist outside vendor merchandisers (NIKE) with execution of planograms.
  • Assist with prop development and production for the 5 NYC flagship stores.
  • Show more

Apparel designer vs visual merchandiser skills

Common apparel designer skills
  • Adobe Illustrator, 10%
  • Tech Packs, 8%
  • Sketch, 6%
  • Apparel Design, 6%
  • Technical Design, 5%
  • PLM, 5%
Common visual merchandiser skills
  • Customer Service, 25%
  • Ladders, 17%
  • Sales Floor, 10%
  • Store Management, 6%
  • Drive Sales, 6%
  • Kids, 5%

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