How to hire an assistant vice president, marketing

How to hire an assistant vice president, marketing, step by step

Here's a step-by-step assistant vice president, marketing hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write an assistant vice president, marketing job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new assistant vice president, marketing
• Step 8: Go through the hiring process checklist

What does an assistant vice president, marketing do?

Post an assistant vice president, marketing job for free, promote it for a fee

Post free

1. Identify your hiring needs

   Before you post your assistant vice president, marketing job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find an assistant vice president, marketing for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   An assistant vice president, marketing's background is also an important factor in determining whether they'll be a good fit for the position. For example, assistant vice presidents, marketing from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   The following list breaks down different types of assistant vice presidents, marketing and their corresponding salaries.

   Type of Assistant Vice President, Marketing	Description	Hourly rate
   Assistant Vice President, Marketing	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$36-69
   Marketing Services Manager	A marketing services manager is in charge of overseeing a company's marketing procedures, ensuring efficiency and smooth workflow. Their responsibilities often include developing promotional strategies, assessing the performance of staff, coordinating different teams, managing the budgets, researching new marketing and client opportunities, analyzing data, and developing solutions to optimize marketing services and operations... Show more	$42-75
   Marketing Supervisor	Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines... Show more	$21-43

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Financial Services
   • AVP
   • Marketing Campaigns
   • HR
   • Credit Card
   • Project Management
   • Market Research
   • ROI
   • Integrated Marketing
   • PowerPoint
   • CRM
   • Strategic Plan
   • Marketing Analytics

   Check all skills

   Responsibilities:

   • Manage B2B division's database marketing, CRM and web initiatives.
   • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
   • Work on SEO and projects to increase traffic to company websites.
   • Consult to other areas of the bank on database and CRM projects.
   • Develop agent training on SEO, content, and social media engagement.
   • Negotiate advertising and sponsorship contracts to deliver solid ROI.

   More assistant vice president, marketing duties

3. Make a budget

   Including a salary range in the assistant vice president, marketing job description is a good way to get more applicants. An assistant vice president, marketing salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

   For example, the average salary for an assistant vice president, marketing in Tennessee may be lower than in Washington, and an entry-level engineer typically earns less than a senior-level assistant vice president, marketing. Additionally, an assistant vice president, marketing with lots of experience in the field may command a higher salary as a result.

   Average assistant vice president, marketing salary

   $105,502yearly

   $50.72 hourly rate

   ---

   Entry-level assistant vice president, marketing salary

   $76,000 yearly salary

   Updated January 23, 2026

   Average assistant vice president, marketing salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$123,163	$59
   2	Massachusetts	$114,790	$55
   3	New York	$107,298	$52
   4	Nevada	$107,053	$51
   5	New Jersey	$106,080	$51
   6	Pennsylvania	$105,902	$51
   7	Hawaii	$102,806	$49
   8	Minnesota	$101,965	$49
   9	Delaware	$101,683	$49
   10	Colorado	$100,491	$48
   11	Ohio	$99,710	$48
   12	Georgia	$99,297	$48
   13	Texas	$97,162	$47
   14	North Carolina	$93,788	$45
   15	Illinois	$90,450	$43
   16	District of Columbia	$90,366	$43
   17	Florida	$81,323	$39

   Average assistant vice president, marketing salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Moody's	$125,421	$60.30	17
   2	L'Oréal	$124,748	$59.98	12
   3	Citi	$116,753	$56.13	239
   4	RWJBarnabas Health	$114,282	$54.94	3
   5	Morgan Stanley	$112,429	$54.05	161
   6	Frostburg State University	$106,387	$51.15
   7	JPMorgan Chase & Co.	$105,863	$50.90	1,535
   8	DIRECTV Puerto Rico	$104,147	$50.07	8
   9	Emory University	$103,103	$49.57	8
   10	Nuveen Investments	$102,632	$49.34
   11	Nationstar Mortgage	$101,848	$48.97
   12	Genpact	$101,326	$48.71	80
   13	Barclays	$100,694	$48.41	40
   14	Teachers Insurance & Annuity Association of America	$100,455	$48.30
   15	UMiami Health System	$99,594	$47.88
   16	Synchrony Financial	$99,571	$47.87	135
   17	First Hawaiian Bank	$99,274	$47.73	1
   18	GM Financial	$98,070	$47.15	18
   19	FIS	$97,676	$46.96
   20	HealthTrust	$97,458	$46.85	1

4. Writing an assistant vice president, marketing job description

   A good assistant vice president, marketing job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of an assistant vice president, marketing job description:

   Assistant vice president, marketing job description example

   Morgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, investment management and wealth management services. The Firm's employees serve clients worldwide including corporations, governments and individuals from more than 1,200 offices in 43 countries.
   
   As a market leader, the talent and passion of our people is critical to our success. Together, we share a common set of values rooted in integrity, excellence and strong team ethic. Morgan Stanley can provide a superior foundation for building a professional career - a place for people to learn, achieve and grow. A philosophy that balances personal lifestyles, perspectives and needs is an important part of our culture.
   
   Morgan Stanley's Wealth Management Risk division is currently seeking candidates for a Assistant Vice President position to join the Marketing and Advertising Communications (MAC) review team. In this capacity, the Assistant Vice President will work closely with Marketing, Legal and Compliance working group colleagues on the Firm's Investment Solutions 2022 marketing campaign. The Assistant Vice President will provide guidance on Firm marketing and advertising and verify compliance with governing regulations, internal policies, and resolution of issues.
   The successful candidate's responsibilities will include, but not be limited to, the following:
   
   * Review and principal approval of marketing which focuses on increasing wallet share of existing clients who are underutilizing / unaware of existing Firm offerings
   * Review and principal approval of marketing which introduces new products to clients
   * Review and principal approval of marketing which prompts clients to evaluate migration into Virtual Advisor and full service financial advisor relationships
   * Function independently and perform reviews of home office generated public and internal communications for certain of the 30 broad business units covering 80 product areas, initiatives, platforms, tools, etc. for compliance with regulatory requirements.
   * Responsible for filing retail communications regarding registered investment companies with FINRA's Advertising Regulation Department, responding to any comments and implementing revisions arising from FINRA review.
   * Consult frequently with business and control partners on potential regulatory issues involving marketing and advertising materials, tools, initiatives, projects, platforms, etc.
   * Provide assistance and guidance to businesses' inquiries of any issues and in regard to policies and procedures with their materials.
   * Provide training for business partners and Series 24 Registered Principals on MAC capabilities and regulatory marketing compliance issues.
   * Assist department Vice President with responding to regulatory exams, inquiries, internal audits and targeted assessments.
   * Assist businesses with audits, Compliance target assessments and regulatory exams.
   * Report issues concerning businesses' initiatives, projects, materials, submitters, reviewers, etc.
   * Seek advice and/or share issues and concerns with Team members and provide constructive feedback.
   * Assist with updating and maintaining the MAC disclosure library and other content in MAC's website, MACLINK.
   
   * Strong working knowledge of Communication with the Public and its applicability for both internal and external audiences
   * Prior Risk, Compliance or Regulatory experience
   * Proficient understanding of areas of industry and regulatory focus
   * Excellent analytical ability while consistently demonstrating strong attention to detail
   * Excellent listening, interpersonal, communicative and persuasion skills
   * Strong organizational, planning and time management skills in order to multitask competing priorities in a fast paced and dynamic environment
   * Ability to follow specific directions and function independently or part of a team
   * Ability to work collaboratively with senior levels of management within the business, Legal, Risk, Compliance, Platform, Technology and third-party vendors
   
   Required Education, Licenses and Qualifications
   
   * Active FINRA & State Licenses: Series 24
   * An undergraduate degree; MBA a strong plus
   * Microsoft and Adobe Suite
   
   **Job:** **Wealth Management*
   
   **Title:** *Marketing & Communications Team Assistant Vice President*
   
   **Location:** *Georgia-Atlanta*
   
   
   **Other Locations:** *Americas-United States of America-New York-New York, Americas-United States of America-Utah-South Jordan, Americas-United States of America-Virginia-Arlington*

   Copy this example

   

5. Post your job

   There are various strategies that you can use to find the right assistant vice president, marketing for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   Post your job online:

   • Post your assistant vice president, marketing job on Zippia to find and recruit assistant vice president, marketing candidates who meet your exact specifications.
   • Use field-specific websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   Your first interview with assistant vice president, marketing candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new assistant vice president, marketing

   Once you've decided on a perfect assistant vice president, marketing candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

   Sign up to download full list

   Sign up

How much does it cost to hire an assistant vice president, marketing?