Athlete marketing agent vs athlete manager

The differences between athlete marketing agents and athlete managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become an athlete marketing agent, becoming an athlete manager takes usually requires 4-6 years. Additionally, an athlete marketing agent has an average salary of $51,266, which is higher than the $43,270 average annual salary of an athlete manager.

The top three skills for an athlete marketing agent include marketing campaigns, athletic events and promotional materials. The most important skills for an athlete manager are athletic events, NCAA, and ticket sales.

Athlete marketing agent vs athlete manager overview

	Athlete Marketing Agent	Athlete Manager
Yearly salary	$51,266	$43,270
Hourly rate	$24.65	$20.80
Growth rate	19%	20%
Number of jobs	94,406	755
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 88%	Bachelor's Degree, 71%
Average age	44	36
Years of experience	2	6

Athlete marketing agent vs athlete manager salary

Athlete marketing agents and athlete managers have different pay scales, as shown below.

	Athlete Marketing Agent	Athlete Manager
Average salary	$51,266	$43,270
Salary range	Between $44,000 And $59,000	Between $24,000 And $75,000
Highest paying City	-	Las Vegas, NV
Highest paying state	-	New York
Best paying company	-	Loyola University Maryland
Best paying industry	-	Government

Differences between athlete marketing agent and athlete manager education

There are a few differences between an athlete marketing agent and an athlete manager in terms of educational background:

	Athlete Marketing Agent	Athlete Manager
Most common degree	Bachelor's Degree, 88%	Bachelor's Degree, 71%
Most common major	Business	Kinesiology
Most common college	Northwestern University	Northwestern University

Athlete marketing agent vs athlete manager demographics

Here are the differences between athlete marketing agents' and athlete managers' demographics:

	Athlete Marketing Agent	Athlete Manager
Average age	44	36
Gender ratio	Male, 62.2% Female, 37.8%	Male, 67.6% Female, 32.4%
Race ratio	Black or African American, 7.8% Unknown, 4.7% Hispanic or Latino, 14.4% Asian, 8.2% White, 64.7% American Indian and Alaska Native, 0.3%	Black or African American, 9.0% Unknown, 5.7% Hispanic or Latino, 13.4% Asian, 5.5% White, 66.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	20%	8%

Differences between athlete marketing agent and athlete manager duties and responsibilities

Athlete marketing agent example responsibilities.

Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
Create posters and flyers to promote events using Photoshop
Coordinate web-base marketing campaigns including copywriting, proofreading and collaborating with designers to insure all materials are in-line with brand standards.
Coordinate web-base marketing campaigns including copywriting, proofreading and collaborating with designers to insure all materials are in-line with brand standards.

Athlete manager example responsibilities.

Receive commendation from NCAA for managing national lacrosse championships
Develop and implement strategic merchandising plans to achieve revenue objectives and reduce expenditures while ensuring payroll remains within budget.
Record and edit practice and game film in compliance with NCAA and conference standards.
Coach and manager of the basketball and soccer teams.
Coordinate youth flag football, fall baseball, and youth soccer leagues.
Serve as liaison and point of contact between external and internal logistics organizations and maintenance organizations using effective communication skills.

Athlete marketing agent vs athlete manager skills

Common athlete marketing agent skills

Marketing Campaigns, 34%
Athletic Events, 21%
Promotional Materials, 16%
Photoshop, 14%
NCAA, 14%

Common athlete manager skills

Athletic Events, 32%
NCAA, 19%
Ticket Sales, 9%
Athletic Directors, 7%
Athletic Equipment, 6%
Equipment Room, 5%

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Athlete Marketing Agent
Athlete Marketing Agent vs Athlete Manager

Updated January 8, 2025

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