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Bluefly.com history
Bluefly.com company history timeline
The price of Bluefly stock, which traded at $20 at its peak in 1998, dipped below $2 per share in August, at which point the press reported that management was beginning to seriously consider selling the company.
The company sold the Pivot Rules brand and trademarks, and in October 1998 changed its name to Bluefly, Inc.
Bluefly in 1999 recorded a net loss of nearly $13.2 million.
Business would grow in 1999, but spending, mostly for marketing, kept pace, contributing to further losses.
1999: George Soros is the first to invest in the company. rivals, Cybershop and Outletmall, both of which went out of business.
Bluefly started off 2001 facing negative publicity, as Barron's Online ranked the firm as number two on its "Burn Victims," a list of companies with the highest cash burn rate.
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Bluefly.com competitors
| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| Saks Fifth Avenue | 1924 | $1.9B | 12,900 | 121 |
| Lord & Taylor | 1826 | $1.4B | 9,000 | 1 |
| Bergdorf Goodman | 1901 | $240.0M | 1,200 | - |
| Opening Ceremony | 2002 | $6.5M | 78 | - |
| alice + olivia | 2002 | $7.8M | 100 | 26 |
| Catherine Malandrino | 1998 | $820,000 | 25 | - |
| Branded | - | - | - | 22 |
| Eberjey | 1996 | $10.0M | 82 | 14 |
| Echo Design Group | 1923 | $8.7M | 100 | 3 |
| Tibi | 1997 | $340,000 | 7 | - |
Bluefly.com history FAQs
Zippia gives an in-depth look into the details of Bluefly.com, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Bluefly.com. The employee data is based on information from people who have self-reported their past or current employments at Bluefly.com. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Bluefly.com. The data presented on this page does not represent the view of Bluefly.com and its employees or that of Zippia.
Bluefly.com may also be known as or be related to BF 2017, Inc., BLUEFLY INC, Bluefly, Bluefly Inc., Bluefly, Inc., Bluefly.com and Bluefly.com LLC.