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The differences between communications analysts and marketing communications specialists can be seen in a few details. Each job has different responsibilities and duties. Additionally, a communications analyst has an average salary of $74,108, which is higher than the $53,993 average annual salary of a marketing communications specialist.
The top three skills for a communications analyst include project management, powerpoint and sharepoint. The most important skills for a marketing communications specialist are digital marketing, project management, and graphic design.
| Communications Analyst | Marketing Communications Specialist | |
| Yearly salary | $74,108 | $53,993 |
| Hourly rate | $35.63 | $25.96 |
| Growth rate | 5% | 19% |
| Number of jobs | 24,472 | 95,444 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 79% |
| Average age | 45 | 37 |
| Years of experience | - | 6 |
A communications analyst is responsible for evaluating and disseminating information and updates across the organization's networks, monitoring press releases, and posting content on the digital media platforms. Communications analysts should always verify the authenticity and accuracy of all data to avoid miscommunication that may create complications for the personnel. They also ensure the safety and confidentiality of information, especially the company's documents, requiring them to have excellent data management knowledge to store the information in the database in the most secure manner.
A marketing communications specialist is an individual who is responsible for creating all the marketing materials that are distributed to customers to increase brand awareness for the company's products or services. To create these materials, marketing communications specialists must collaborate with graphic design teams. They are required to track their marketing performance so that they can identify ways to improve their marketing strategies. Marketing communications specialists must also set up interviews and press conferences as part of their marketing campaign.
Communications analysts and marketing communications specialists have different pay scales, as shown below.
| Communications Analyst | Marketing Communications Specialist | |
| Average salary | $74,108 | $53,993 |
| Salary range | Between $51,000 And $106,000 | Between $36,000 And $80,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | Idaho | Delaware |
| Best paying company | Amazon | Apple |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a communications analyst and a marketing communications specialist in terms of educational background:
| Communications Analyst | Marketing Communications Specialist | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 79% |
| Most common major | Business | Communication |
| Most common college | Stanford University | Northwestern University |
Here are the differences between communications analysts' and marketing communications specialists' demographics:
| Communications Analyst | Marketing Communications Specialist | |
| Average age | 45 | 37 |
| Gender ratio | Male, 46.1% Female, 53.9% | Male, 28.0% Female, 72.0% |
| Race ratio | Black or African American, 9.8% Unknown, 4.5% Hispanic or Latino, 13.9% Asian, 10.4% White, 61.1% American Indian and Alaska Native, 0.3% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 7% | 10% |