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Content writer vs content creator

The differences between content writers and content creators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a content writer, becoming a content creator takes usually requires 2-4 years. Additionally, a content creator has an average salary of $61,988, which is higher than the $58,918 average annual salary of a content writer.

The top three skills for a content writer include digital marketing, wordpress and web content. The most important skills for a content creator are content creation, instagram, and digital content.

Content writer vs content creator overview

Content WriterContent Creator
Yearly salary$58,918$61,988
Hourly rate$28.33$29.80
Growth rate4%13%
Number of jobs19,6219,142
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 77%
Average age4237
Years of experience24

What does a content writer do?

The job of content writers is to create the best possible written or visual content ranging from blog posts to press releases. They produce the content for various types of websites, including social networks, news aggregators, and e-commerce sites. The job of content writers is not limited to writing, but also ensuring that the content connects or is relevant to the website pages. They are expected to set the tone of the website and revise the content upon customers' or clients' requests. They are also responsible for assisting in the creation of style guides.

What does a content creator do?

A content creator is primarily responsible for producing written, verbal, and visual materials that promote products and services to a particular audience. In a company setting, a content creator adheres to managers or senior creators' directives, fact-check and review data, coordinate with other staff such as graphic artists, and participate in developing promotional materials. Moreover, a content creator utilizes social media for brand awareness. They must maintain knowledge of the latest trends, create content that captures the public's interest, and engage with clients, all while adhering to the company's policies and regulations.

Content writer vs content creator salary

Content writers and content creators have different pay scales, as shown below.

Content WriterContent Creator
Average salary$58,918$61,988
Salary rangeBetween $40,000 And $84,000Between $38,000 And $99,000
Highest paying CitySan Francisco, CASeattle, WA
Highest paying stateCaliforniaWashington
Best paying companyCiscoGoogle
Best paying industryFinanceInternet

Differences between content writer and content creator education

There are a few differences between a content writer and a content creator in terms of educational background:

Content WriterContent Creator
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 77%
Most common majorEnglishCommunication
Most common collegeMassachusetts Institute of TechnologyHarvard University

Content writer vs content creator demographics

Here are the differences between content writers' and content creators' demographics:

Content WriterContent Creator
Average age4237
Gender ratioMale, 39.8% Female, 60.2%Male, 55.7% Female, 44.3%
Race ratioBlack or African American, 6.0% Unknown, 5.6% Hispanic or Latino, 7.8% Asian, 5.0% White, 75.2% American Indian and Alaska Native, 0.4%Black or African American, 7.2% Unknown, 6.7% Hispanic or Latino, 13.3% Asian, 10.7% White, 61.7% American Indian and Alaska Native, 0.4%
LGBT Percentage16%9%

Differences between content writer and content creator duties and responsibilities

Content writer example responsibilities.

  • Implement and manage Salesforce and Marketo for client to establish lead nurturing campaigns.
  • Maintain guest blogging strategy and policies to achieve a consistently diverse authorship and to grow readership.
  • Manage the editorial production of the pamphlets, brochures and graphic material to target worldwide audiences including china.
  • Manage proposal process from RFP (request for proposal) receipt to writing and editing various contributions to final RFP submission.
  • Collaborate with overseas team and manage documents using SharePoint to conceptualize and generate new marketing content.
  • Produce a wide array of literature ranging from poetry to short stories.
  • Show more

Content creator example responsibilities.

  • Manage sales through Etsy and Facebook
  • Manage social media (Facebook & Pinterest).
  • Manage the company website and online store and run the social media platform.
  • Implement strategic SEO techniques to maximize reach and generate views including achieving 100K+ views in two years for one video.
  • Manage blog publishing calendar using SharePoint.
  • Maintain and produce content on social media accounts like Facebook, Instagram, and YouTube.
  • Show more

Content writer vs content creator skills

Common content writer skills
  • Digital Marketing, 10%
  • WordPress, 9%
  • Web Content, 6%
  • Blog Posts, 6%
  • Digital Content, 3%
  • Content Marketing, 3%
Common content creator skills
  • Content Creation, 6%
  • Instagram, 5%
  • Digital Content, 5%
  • Clips, 4%
  • Digital Marketing, 4%
  • Photography, 4%

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