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Digital designer vs graphic designer, marketing

The differences between digital designers and graphic designers, marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a digital designer and a graphic designer, marketing. Additionally, a digital designer has an average salary of $72,987, which is higher than the $48,763 average annual salary of a graphic designer, marketing.

The top three skills for a digital designer include sketch, digital marketing and graphic design. The most important skills for a graphic designer, marketing are adobe creative suite, brochures, and blog posts.

Digital designer vs graphic designer, marketing overview

Digital DesignerGraphic Designer, Marketing
Yearly salary$72,987$48,763
Hourly rate$35.09$23.44
Growth rate3%3%
Number of jobs61,109115,113
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 71%
Average age3838
Years of experience1212

What does a digital designer do?

A digital designer is an individual who is responsible for creating digital assets for multimedia and graphic projects that can include mobile applications, video games, and interactive displays. Digital designers must collaborate with project managers, design teams, and content experts to interpret the team's concepts into a design that will deliver an effective user experience. They must be experts in using computer software and applications to create digital designs and convert data to a graphical interface such as HTML, CSS, and JavaScript. Digital designers must also have a bachelor's degree in graphic design or fine arts.

What does a graphic designer, marketing do?

A graphic designer of marketing specializes in developing creative imagery as part of a company's marketing efforts. Their responsibilities typically revolve around coordinating with the marketing team to share insights and strategies, conceptualizing designs in adherence to objectives and deadlines, and preparing presentations. One may also subject designs into various revisions and edits as needed. Furthermore, as a graphic designer, it is also essential to keep abreast of the latest trends and have an understanding of the target audience.

Digital designer vs graphic designer, marketing salary

Digital designers and graphic designers, marketing have different pay scales, as shown below.

Digital DesignerGraphic Designer, Marketing
Average salary$72,987$48,763
Salary rangeBetween $46,000 And $114,000Between $34,000 And $69,000
Highest paying CitySan Francisco, CASanta Rosa, CA
Highest paying stateCaliforniaWashington
Best paying companyLyftApple
Best paying industryAutomotiveTechnology

Differences between digital designer and graphic designer, marketing education

There are a few differences between a digital designer and a graphic designer, marketing in terms of educational background:

Digital DesignerGraphic Designer, Marketing
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 71%
Most common majorGraphic DesignGraphic Design
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Digital designer vs graphic designer, marketing demographics

Here are the differences between digital designers' and graphic designers, marketing' demographics:

Digital DesignerGraphic Designer, Marketing
Average age3838
Gender ratioMale, 60.0% Female, 40.0%Male, 39.9% Female, 60.1%
Race ratioBlack or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%Black or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%
LGBT Percentage13%13%

Differences between digital designer and graphic designer, marketing duties and responsibilities

Digital designer example responsibilities.

  • Manage various clients and projects as a sole proprietor, specializing in creative design, animation, and illustration.
  • Use ASP.NET and XML to automate common workflow tasks due to extremely high volume of designs to be create.
  • Manage website redesign including copywriting and updating all website content.
  • Work in SharePoint, Dreamweaver, HTML5, CSS, wireframes, storyboards, and WordPress.
  • Create weekly HTML email campaigns to generate a marketing presence and drive traffic to their social media and web sites.
  • Make clickable prototypes using InVision.
  • Show more

Graphic designer, marketing example responsibilities.

  • Manage company website by editing content and updating news and promotions keeping information current using CSS.
  • Manage brand integrity through social media development and Facebook integration, keeping a consistent look and feel through multiple consumer interactions.
  • Design duties include band posters, weekly newspaper print ads and hand-outs for specific events among other things.
  • Design and produce presentation boards, PowerPoint presentations, brochures, promotional/collateral material, invitations, illustration.
  • Used CSS to update online newsletter templates to comply with company branding.
  • Create event collateral, build HTML emails, construct print ads, and assist in marketing strategies.
  • Show more

Digital designer vs graphic designer, marketing skills

Common digital designer skills
  • Sketch, 12%
  • Digital Marketing, 7%
  • Graphic Design, 7%
  • Digital Design, 6%
  • Adobe Creative Suite, 5%
  • UI, 4%
Common graphic designer, marketing skills
  • Adobe Creative Suite, 6%
  • Brochures, 5%
  • Blog Posts, 4%
  • Adobe Photoshop, 4%
  • Graphic Design, 4%
  • Flyers, 4%

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