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Digital media producer vs freelance photographer

The differences between digital media producers and freelance photographers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-12 months to become a digital media producer, becoming a freelance photographer takes usually requires 1-2 years. Additionally, a digital media producer has an average salary of $54,073, which is higher than the $42,949 average annual salary of a freelance photographer.

The top three skills for a digital media producer include video production, facebook and twitter. The most important skills for a freelance photographer are adobe photoshop, aperture, and adobe lightroom.

Digital media producer vs freelance photographer overview

Digital Media ProducerFreelance Photographer
Yearly salary$54,073$42,949
Hourly rate$26.00$20.65
Growth rate8%9%
Number of jobs33,2631,766
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 69%
Average age4039
Years of experience122

What does a digital media producer do?

Digital media producers are professionals who are responsible for coordinating and managing the creation of digital content that can be viewed and distributed through electronic devices. These producers are required to collaborate with clients to produce creative digital media such as video production, photography, and web design. They hire artists and technicians to create several promotional graphic designs. They must also maintain and manage the social media accounts of an organization such as YouTube, Myspace, and Fancast to increase user engagement.

What does a freelance photographer do?

A freelance photographer produces photos while under a specific short-term contract. They are primarily responsible for coordinating with the client to learn any requests or preferences, bringing necessary devices and lighting equipment, securing the best location and setting, handling any obstruction during the photoshoot, and delivering high-quality results in a short amount of time. Moreover, a photographer must maintain a healthy working environment with clients or models by building rapport, which will also help establish a client base.

Digital media producer vs freelance photographer salary

Digital media producers and freelance photographers have different pay scales, as shown below.

Digital Media ProducerFreelance Photographer
Average salary$54,073$42,949
Salary rangeBetween $39,000 And $74,000Between $29,000 And $61,000
Highest paying CitySan Luis Obispo, CA-
Highest paying stateCalifornia-
Best paying companyNBCUniversal-
Best paying industryMedia-

Differences between digital media producer and freelance photographer education

There are a few differences between a digital media producer and a freelance photographer in terms of educational background:

Digital Media ProducerFreelance Photographer
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 69%
Most common majorCommunicationPhotography
Most common collegeNorthwestern UniversityHarvard University

Digital media producer vs freelance photographer demographics

Here are the differences between digital media producers' and freelance photographers' demographics:

Digital Media ProducerFreelance Photographer
Average age4039
Gender ratioMale, 68.0% Female, 32.0%Male, 51.2% Female, 48.8%
Race ratioBlack or African American, 7.8% Unknown, 5.5% Hispanic or Latino, 14.4% Asian, 6.3% White, 65.8% American Indian and Alaska Native, 0.2%Black or African American, 6.2% Unknown, 5.7% Hispanic or Latino, 14.9% Asian, 7.0% White, 66.0% American Indian and Alaska Native, 0.2%
LGBT Percentage14%11%

Differences between digital media producer and freelance photographer duties and responsibilities

Digital media producer example responsibilities.

  • Maintain and manage the company's social media accounts via YouTube and the mobile app.
  • Manage on air giveaways and daily advertising metrics
  • Assist with launch of short-form content on digital syndication platforms such as YouTube, MySpace, and Fancast.
  • Maintain and create content on the high school product including writing, still photography, slideshows, rankings, and polls.
  • Create client reports on advertising returns in PowerPoint -identify targeted audiences for advertising placement for a variety of online campaigns
  • Support all aspects of thirty minute PBS field production through the project lifecycle (i.e.
  • Show more

Freelance photographer example responsibilities.

  • Manage HDR and PANO shots for greater Pittsburgh area.
  • Help manage a few bands Facebook pages and websites, including sharing and promoting shows and upcoming relate events.
  • Manage creative projects from concept to completion; including signs, posters, specialize logos and video documentaries for clients.
  • Provide commercial photography to assist company advertising and promotion on social platforms, including Instagram and Facebook.
  • Experience with Nikon D90 and relate equipment.
  • Experience with Nikon D50 D2100 SLR digital cameras
  • Show more

Digital media producer vs freelance photographer skills

Common digital media producer skills
  • Video Production, 14%
  • Facebook, 6%
  • Twitter, 5%
  • Digital Platforms, 5%
  • Digital Marketing, 5%
  • SEO, 5%
Common freelance photographer skills
  • Adobe Photoshop, 30%
  • Aperture, 14%
  • Adobe Lightroom, 7%
  • Photo Shoots, 5%
  • Portfolio, 4%
  • Music Videos, 4%

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