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The differences between digital media producers and video producers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a digital media producer and a video producer. Additionally, a video producer has an average salary of $58,612, which is higher than the $54,073 average annual salary of a digital media producer.
The top three skills for a digital media producer include video production, facebook and twitter. The most important skills for a video producer are video production, motion graphics, and youtube.
| Digital Media Producer | Video Producer | |
| Yearly salary | $54,073 | $58,612 |
| Hourly rate | $26.00 | $28.18 |
| Growth rate | 8% | 8% |
| Number of jobs | 33,263 | 10,484 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 77% |
| Average age | 40 | 40 |
| Years of experience | 12 | 12 |
Digital media producers are professionals who are responsible for coordinating and managing the creation of digital content that can be viewed and distributed through electronic devices. These producers are required to collaborate with clients to produce creative digital media such as video production, photography, and web design. They hire artists and technicians to create several promotional graphic designs. They must also maintain and manage the social media accounts of an organization such as YouTube, Myspace, and Fancast to increase user engagement.
Generally, a video producer manages and coordinates different aspects of the video production process. Video producers establish and develop multimedia content for internal corporate announcement videos, customer stories, and any other business projects. They also create videos for external promotions, product marketing, and recruitment. A bachelor's degree in video production, broadcasting, or film is necessary for this job. Video producers should know about media communication and production. Their skills should include attention to detail, initiative, leadership skills, and acceptance of criticism.
Digital media producers and video producers have different pay scales, as shown below.
| Digital Media Producer | Video Producer | |
| Average salary | $54,073 | $58,612 |
| Salary range | Between $39,000 And $74,000 | Between $34,000 And $99,000 |
| Highest paying City | San Luis Obispo, CA | San Francisco, CA |
| Highest paying state | California | Nevada |
| Best paying company | NBCUniversal | Apple |
| Best paying industry | Media | - |
There are a few differences between a digital media producer and a video producer in terms of educational background:
| Digital Media Producer | Video Producer | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 77% |
| Most common major | Communication | Photography |
| Most common college | Northwestern University | Stanford University |
Here are the differences between digital media producers' and video producers' demographics:
| Digital Media Producer | Video Producer | |
| Average age | 40 | 40 |
| Gender ratio | Male, 68.0% Female, 32.0% | Male, 77.5% Female, 22.5% |
| Race ratio | Black or African American, 7.8% Unknown, 5.5% Hispanic or Latino, 14.4% Asian, 6.3% White, 65.8% American Indian and Alaska Native, 0.2% | Black or African American, 7.9% Unknown, 5.6% Hispanic or Latino, 14.6% Asian, 6.4% White, 65.3% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 14% | 14% |