Director, search marketing strategies vs chief marketing officer

The differences between directors, search marketing strategies and chief marketing officers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a director, search marketing strategies, becoming a chief marketing officer takes usually requires 8-10 years. Additionally, a chief marketing officer has an average salary of $135,198, which is higher than the $112,940 average annual salary of a director, search marketing strategies.

The top three skills for a director, search marketing strategies include digital marketing, paid search and SEM. The most important skills for a chief marketing officer are CMO, patients, and digital marketing.

Director, search marketing strategies vs chief marketing officer overview

	Director, Search Marketing Strategies	Chief Marketing Officer
Yearly salary	$112,940	$135,198
Hourly rate	$54.30	$65.00
Growth rate	10%	10%
Number of jobs	74,336	139,565
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 72%
Average age	44	39
Years of experience	2	10

Director, search marketing strategies vs chief marketing officer salary

Directors, search marketing strategies and chief marketing officers have different pay scales, as shown below.

	Director, Search Marketing Strategies	Chief Marketing Officer
Average salary	$112,940	$135,198
Salary range	Between $71,000 And $177,000	Between $72,000 And $253,000
Highest paying City	-	Hamilton, NJ
Highest paying state	-	Rhode Island
Best paying company	-	Shearman & Sterling
Best paying industry	-	Media

Differences between director, search marketing strategies and chief marketing officer education

There are a few differences between a director, search marketing strategies and a chief marketing officer in terms of educational background:

	Director, Search Marketing Strategies	Chief Marketing Officer
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 72%
Most common major	Business	Business
Most common college	SUNY at Binghamton	University of Georgia

Director, search marketing strategies vs chief marketing officer demographics

Here are the differences between directors, search marketing strategies' and chief marketing officers' demographics:

	Director, Search Marketing Strategies	Chief Marketing Officer
Average age	44	39
Gender ratio	Male, 80.6% Female, 19.4%	Male, 68.0% Female, 32.0%
Race ratio	Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	11%	10%

Differences between director, search marketing strategies and chief marketing officer duties and responsibilities

Director, search marketing strategies example responsibilities.

Develop SEM strategies in order to generate high quality leads for clients.
Plan, set strategy, manage, and optimize PPC campaigns on Facebook.
Conceptualize and manage introduction of Eloqua progressive profiling form and DemandBase analytics API to website.
Track and analyze data to demonstrate success and ROI.
Analyze PPC issues and opportunities, and provide and implement changes to drive campaign sales.
Develop cross location standardization processes and in house data analytic tools improving efficiency and ROI growth.

Chief marketing officer example responsibilities.

Manage professional staff and liaise with U.S. dairy co-op, trade promotion groups, and government oversight and advertising agencies.
Lead global marketing planning efforts and serve as internal media subject matter expert for portfolio, brands and loyalty marketing initiatives.
Manage agency and provide direction and day-to-day oversight.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Create website landing pages and social media campaigns on Facebook and Instagram to test price points and validate consumer need.
Coordinate international new product portfolio and product development

Director, search marketing strategies vs chief marketing officer skills

Common director, search marketing strategies skills

Digital Marketing, 15%
Paid Search, 14%
SEM, 13%
PPC, 9%
ROI, 7%
Search Engine Marketing, 6%

Common chief marketing officer skills

CMO, 14%
Patients, 7%
Digital Marketing, 7%
Sales Strategy, 5%
Market Research, 4%
Marketing Campaigns, 3%

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Director, Search Marketing Strategies
Director, Search Marketing Strategies vs Chief Marketing Officer

Updated January 8, 2025

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