Director, search marketing strategies vs director of online marketing strategy & performance

The differences between directors, search marketing strategies and directors of online marketing strategy & performance can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both a director, search marketing strategies and a director of online marketing strategy & performance. Additionally, a director, search marketing strategies has an average salary of $112,940, which is higher than the $70,686 average annual salary of a director of online marketing strategy & performance.

The top three skills for a director, search marketing strategies include digital marketing, paid search and SEM. The most important skills for a director of online marketing strategy & performance are SEO, ROI, and CRM.

Director, search marketing strategies vs director of online marketing strategy & performance overview

	Director, Search Marketing Strategies	Director Of Online Marketing Strategy & Performance
Yearly salary	$112,940	$70,686
Hourly rate	$54.30	$33.98
Growth rate	10%	10%
Number of jobs	74,336	86,695
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 81%
Average age	44	44
Years of experience	2	2

Director, search marketing strategies vs director of online marketing strategy & performance salary

Directors, search marketing strategies and directors of online marketing strategy & performance have different pay scales, as shown below.

	Director, Search Marketing Strategies	Director Of Online Marketing Strategy & Performance
Average salary	$112,940	$70,686
Salary range	Between $71,000 And $177,000	Between $50,000 And $98,000
Highest paying City	-	-
Highest paying state	-	-
Best paying company	-	-
Best paying industry	-	-

Differences between director, search marketing strategies and director of online marketing strategy & performance education

There are a few differences between a director, search marketing strategies and a director of online marketing strategy & performance in terms of educational background:

	Director, Search Marketing Strategies	Director Of Online Marketing Strategy & Performance
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 81%
Most common major	Business	Management
Most common college	SUNY at Binghamton	University of Pennsylvania

Director, search marketing strategies vs director of online marketing strategy & performance demographics

Here are the differences between directors, search marketing strategies' and directors of online marketing strategy & performance' demographics:

	Director, Search Marketing Strategies	Director Of Online Marketing Strategy & Performance
Average age	44	44
Gender ratio	Male, 80.6% Female, 19.4%	Male, 69.2% Female, 30.8%
Race ratio	Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%	Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%
LGBT Percentage	11%	11%

Differences between director, search marketing strategies and director of online marketing strategy & performance duties and responsibilities

Director, search marketing strategies example responsibilities.

Develop SEM strategies in order to generate high quality leads for clients.
Plan, set strategy, manage, and optimize PPC campaigns on Facebook.
Conceptualize and manage introduction of Eloqua progressive profiling form and DemandBase analytics API to website.
Track and analyze data to demonstrate success and ROI.
Analyze PPC issues and opportunities, and provide and implement changes to drive campaign sales.
Develop cross location standardization processes and in house data analytic tools improving efficiency and ROI growth.

Director of online marketing strategy & performance example responsibilities.

Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
Establish high volume relationships with CPA affiliate networks and CPC advertisers.
Work diligently on optimizing various media paid placements and promotional campaigns to ensure highest ROI for advertisers.
Lead strategic planning, demand generation nurturing initiatives, and facilitate tactical implementations with focus on elevating marketing ROI.
Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.
Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.

Director, search marketing strategies vs director of online marketing strategy & performance skills

Common director, search marketing strategies skills

Digital Marketing, 15%
Paid Search, 14%
SEM, 13%
PPC, 9%
ROI, 7%
Search Engine Marketing, 6%

Common director of online marketing strategy & performance skills

SEO, 17%
ROI, 17%
CRM, 13%
Facebook, 11%
Google Adwords, 9%
Email Marketing, 5%

Director, Search Marketing Strategies vs. similar jobs

Director, Search Marketing Strategies related careers

Director, Search Marketing Strategies related jobs

What similar roles do

Zippia Careers
Computer and Mathematical Industry
Director, Search Marketing Strategies
Director, Search Marketing Strategies vs Director Of Online Marketing Strategy & Performance

Updated January 8, 2025

Browse computer and mathematical jobs