Director, search marketing strategies vs director, strategic marketing

The differences between directors, search marketing strategies and directors, strategic marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a director, search marketing strategies, becoming a director, strategic marketing takes usually requires 8-10 years. Additionally, a director, strategic marketing has an average salary of $131,790, which is higher than the $112,940 average annual salary of a director, search marketing strategies.

The top three skills for a director, search marketing strategies include digital marketing, paid search and SEM. The most important skills for a director, strategic marketing are digital marketing, market research, and strategy development.

Director, search marketing strategies vs director, strategic marketing overview

	Director, Search Marketing Strategies	Director, Strategic Marketing
Yearly salary	$112,940	$131,790
Hourly rate	$54.30	$63.36
Growth rate	10%	10%
Number of jobs	74,336	112,582
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 72%
Average age	44	39
Years of experience	2	10

Director, search marketing strategies vs director, strategic marketing salary

Directors, search marketing strategies and directors, strategic marketing have different pay scales, as shown below.

	Director, Search Marketing Strategies	Director, Strategic Marketing
Average salary	$112,940	$131,790
Salary range	Between $71,000 And $177,000	Between $85,000 And $203,000
Highest paying City	-	Foster City, CA
Highest paying state	-	California
Best paying company	-	Calypso Technology
Best paying industry	-	Technology

Differences between director, search marketing strategies and director, strategic marketing education

There are a few differences between a director, search marketing strategies and a director, strategic marketing in terms of educational background:

	Director, Search Marketing Strategies	Director, Strategic Marketing
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 72%
Most common major	Business	Business
Most common college	SUNY at Binghamton	University of Georgia

Director, search marketing strategies vs director, strategic marketing demographics

Here are the differences between directors, search marketing strategies' and directors, strategic marketing' demographics:

	Director, Search Marketing Strategies	Director, Strategic Marketing
Average age	44	39
Gender ratio	Male, 80.6% Female, 19.4%	Male, 63.3% Female, 36.7%
Race ratio	Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	11%	10%

Differences between director, search marketing strategies and director, strategic marketing duties and responsibilities

Director, search marketing strategies example responsibilities.

Develop SEM strategies in order to generate high quality leads for clients.
Plan, set strategy, manage, and optimize PPC campaigns on Facebook.
Conceptualize and manage introduction of Eloqua progressive profiling form and DemandBase analytics API to website.
Track and analyze data to demonstrate success and ROI.
Analyze PPC issues and opportunities, and provide and implement changes to drive campaign sales.
Develop cross location standardization processes and in house data analytic tools improving efficiency and ROI growth.

Director, strategic marketing example responsibilities.

Manage Facebook account and promote upcoming events on campus using different marketing tactics
Direct CRM efforts including name acquisition, weekly newsletters and database e-blasts.
Coordinate all customer relationship management (CRM) strategies, implementation, and analysis.
Develop better dma-base ROI analysis methodologies adopt by the company.
Work with independent agency to develop marketing strategy and communication plan with ROI measurements.
Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.

Director, search marketing strategies vs director, strategic marketing skills

Common director, search marketing strategies skills

Digital Marketing, 15%
Paid Search, 14%
SEM, 13%
PPC, 9%
ROI, 7%
Search Engine Marketing, 6%

Common director, strategic marketing skills

Digital Marketing, 7%
Market Research, 6%
Strategy Development, 5%
Project Management, 5%
Marketing Campaigns, 4%
Integrated Marketing, 4%

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Director, Search Marketing Strategies
Director, Search Marketing Strategies vs Director, Strategic Marketing

Updated January 8, 2025

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