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Director, search marketing strategies vs marketing director

The differences between directors, search marketing strategies and marketing directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a director, search marketing strategies, becoming a marketing director takes usually requires 8-10 years. Additionally, a marketing director has an average salary of $114,906, which is higher than the $112,940 average annual salary of a director, search marketing strategies.

The top three skills for a director, search marketing strategies include digital marketing, paid search and SEM. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.

Director, search marketing strategies vs marketing director overview

Director, Search Marketing StrategiesMarketing Director
Yearly salary$112,940$114,906
Hourly rate$54.30$55.24
Growth rate10%10%
Number of jobs74,33693,503
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 76%
Average age4439
Years of experience210

Director, search marketing strategies vs marketing director salary

Directors, search marketing strategies and marketing directors have different pay scales, as shown below.

Director, Search Marketing StrategiesMarketing Director
Average salary$112,940$114,906
Salary rangeBetween $71,000 And $177,000Between $68,000 And $193,000
Highest paying City-San Francisco, CA
Highest paying state-California
Best paying company-Brookfield Properties
Best paying industry-Manufacturing

Differences between director, search marketing strategies and marketing director education

There are a few differences between a director, search marketing strategies and a marketing director in terms of educational background:

Director, Search Marketing StrategiesMarketing Director
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 76%
Most common majorBusinessBusiness
Most common collegeSUNY at BinghamtonUniversity of Georgia

Director, search marketing strategies vs marketing director demographics

Here are the differences between directors, search marketing strategies' and marketing directors' demographics:

Director, Search Marketing StrategiesMarketing Director
Average age4439
Gender ratioMale, 80.6% Female, 19.4%Male, 46.7% Female, 53.3%
Race ratioBlack or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage11%10%

Differences between director, search marketing strategies and marketing director duties and responsibilities

Director, search marketing strategies example responsibilities.

  • Develop SEM strategies in order to generate high quality leads for clients.
  • Plan, set strategy, manage, and optimize PPC campaigns on Facebook.
  • Conceptualize and manage introduction of Eloqua progressive profiling form and DemandBase analytics API to website.
  • Track and analyze data to demonstrate success and ROI.
  • Analyze PPC issues and opportunities, and provide and implement changes to drive campaign sales.
  • Develop cross location standardization processes and in house data analytic tools improving efficiency and ROI growth.
    • Show more

Marketing director example responsibilities.

  • Manage staging of NCAA athletics events.
  • Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
  • Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
  • Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
  • Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
  • Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.
    • Show more

Director, search marketing strategies vs marketing director skills

Common director, search marketing strategies skills
  • Digital Marketing, 15%
  • Paid Search, 14%
  • SEM, 13%
  • PPC, 9%
  • ROI, 7%
  • Search Engine Marketing, 6%
Common marketing director skills
  • Digital Marketing, 12%
  • Marketing Campaigns, 6%
  • Market Research, 5%
  • Sales Strategies, 4%
  • Integrated Marketing, 4%
  • CRM, 4%

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Updated January 8, 2025

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