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Director, search marketing strategies vs pay-per-click strategist

The differences between directors, search marketing strategies and pay-per click strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both a director, search marketing strategies and a pay-per-click strategist. Additionally, a director, search marketing strategies has an average salary of $112,940, which is higher than the $56,086 average annual salary of a pay-per-click strategist.

The top three skills for a director, search marketing strategies include digital marketing, paid search and SEM. The most important skills for a pay-per-click strategist are google adwords, , and .

Director, search marketing strategies vs pay-per-click strategist overview

Director, Search Marketing StrategiesPay-Per-Click Strategist
Yearly salary$112,940$56,086
Hourly rate$54.30$26.96
Growth rate10%10%
Number of jobs74,33614,588
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 100%
Average age4444
Years of experience22

Director, search marketing strategies vs pay-per-click strategist salary

Directors, search marketing strategies and pay-per click strategists have different pay scales, as shown below.

Director, Search Marketing StrategiesPay-Per-Click Strategist
Average salary$112,940$56,086
Salary rangeBetween $71,000 And $177,000Between $31,000 And $100,000
Highest paying City--
Highest paying state--
Best paying company--
Best paying industry--

Differences between director, search marketing strategies and pay-per-click strategist education

There are a few differences between a director, search marketing strategies and a pay-per-click strategist in terms of educational background:

Director, Search Marketing StrategiesPay-Per-Click Strategist
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 100%
Most common majorBusinessMarketing
Most common collegeSUNY at BinghamtonBrown University

Director, search marketing strategies vs pay-per-click strategist demographics

Here are the differences between directors, search marketing strategies' and pay-per click strategists' demographics:

Director, Search Marketing StrategiesPay-Per-Click Strategist
Average age4444
Gender ratioMale, 80.6% Female, 19.4%Male, 75.0% Female, 25.0%
Race ratioBlack or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%
LGBT Percentage11%11%

Differences between director, search marketing strategies and pay-per-click strategist duties and responsibilities

Director, search marketing strategies example responsibilities.

  • Develop SEM strategies in order to generate high quality leads for clients.
  • Plan, set strategy, manage, and optimize PPC campaigns on Facebook.
  • Conceptualize and manage introduction of Eloqua progressive profiling form and DemandBase analytics API to website.
  • Track and analyze data to demonstrate success and ROI.
  • Analyze PPC issues and opportunities, and provide and implement changes to drive campaign sales.
  • Develop cross location standardization processes and in house data analytic tools improving efficiency and ROI growth.
    • Show more

Pay-per-click strategist example responsibilities.

  • Manage and place Facebook advertising for social media promotions.
  • Establish success metrics and monitor campaign performance to ensure benchmarks are meet and exceed wherever possible facilitate internal optimization brainstorming.
  • Manage and place Facebook advertising for social media promotions.

Director, search marketing strategies vs pay-per-click strategist skills

Common director, search marketing strategies skills
  • Digital Marketing, 15%
  • Paid Search, 14%
  • SEM, 13%
  • PPC, 9%
  • ROI, 7%
  • Search Engine Marketing, 6%
Common pay-per-click strategist skills
  • Google Adwords, 100%

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Updated January 8, 2025

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