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Director, search marketing strategies vs search advertising strategist

The differences between directors, search marketing strategies and search advertising strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both a director, search marketing strategies and a search advertising strategist. Additionally, a director, search marketing strategies has an average salary of $112,940, which is higher than the $55,444 average annual salary of a search advertising strategist.

The top three skills for a director, search marketing strategies include digital marketing, paid search and SEM. The most important skills for a search advertising strategist are digital marketing, SEM, and paid search.

Director, search marketing strategies vs search advertising strategist overview

Director, Search Marketing StrategiesSearch Advertising Strategist
Yearly salary$112,940$55,444
Hourly rate$54.30$26.66
Growth rate10%10%
Number of jobs74,33612,873
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 82%
Average age4444
Years of experience22

Director, search marketing strategies vs search advertising strategist salary

Directors, search marketing strategies and search advertising strategists have different pay scales, as shown below.

Director, Search Marketing StrategiesSearch Advertising Strategist
Average salary$112,940$55,444
Salary rangeBetween $71,000 And $177,000Between $44,000 And $69,000
Highest paying City--
Highest paying state--
Best paying company--
Best paying industry--

Differences between director, search marketing strategies and search advertising strategist education

There are a few differences between a director, search marketing strategies and a search advertising strategist in terms of educational background:

Director, Search Marketing StrategiesSearch Advertising Strategist
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 82%
Most common majorBusinessMarketing
Most common collegeSUNY at BinghamtonNorthwestern University

Director, search marketing strategies vs search advertising strategist demographics

Here are the differences between directors, search marketing strategies' and search advertising strategists' demographics:

Director, Search Marketing StrategiesSearch Advertising Strategist
Average age4444
Gender ratioMale, 80.6% Female, 19.4%Male, 59.1% Female, 40.9%
Race ratioBlack or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%
LGBT Percentage11%11%

Differences between director, search marketing strategies and search advertising strategist duties and responsibilities

Director, search marketing strategies example responsibilities.

  • Develop SEM strategies in order to generate high quality leads for clients.
  • Plan, set strategy, manage, and optimize PPC campaigns on Facebook.
  • Conceptualize and manage introduction of Eloqua progressive profiling form and DemandBase analytics API to website.
  • Track and analyze data to demonstrate success and ROI.
  • Analyze PPC issues and opportunities, and provide and implement changes to drive campaign sales.
  • Develop cross location standardization processes and in house data analytic tools improving efficiency and ROI growth.
    • Show more

Search advertising strategist example responsibilities.

  • Manage company website and content population using WordPress.
  • Coordinate, build, and launch ppc accounts from onset base on discuss client strategies and goals.
  • Analyze key PPC metrics including click-through ratio, quality scores, ad ranking, cost per conversion, and other measurements.
  • Establish success metrics and monitor campaign performance to ensure benchmarks are meet and exceed wherever possible facilitate internal optimization brainstorming.
  • Research, examination/underwriting and preparation of final title policies.

Director, search marketing strategies vs search advertising strategist skills

Common director, search marketing strategies skills
  • Digital Marketing, 15%
  • Paid Search, 14%
  • SEM, 13%
  • PPC, 9%
  • ROI, 7%
  • Search Engine Marketing, 6%
Common search advertising strategist skills
  • Digital Marketing, 28%
  • SEM, 11%
  • Paid Search, 11%
  • KPIs, 9%
  • Target Audience, 9%
  • Advertising Campaigns, 8%

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Updated January 8, 2025

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