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Director, search marketing strategies vs web marketing strategist

The differences between directors, search marketing strategies and web marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both a director, search marketing strategies and a web marketing strategist. Additionally, a director, search marketing strategies has an average salary of $112,940, which is higher than the $66,295 average annual salary of a web marketing strategist.

The top three skills for a director, search marketing strategies include digital marketing, paid search and SEM. The most important skills for a web marketing strategist are wordpress, digital marketing, and web traffic.

Director, search marketing strategies vs web marketing strategist overview

Director, Search Marketing StrategiesWeb Marketing Strategist
Yearly salary$112,940$66,295
Hourly rate$54.30$31.87
Growth rate10%10%
Number of jobs74,33683,056
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 78%
Average age4444
Years of experience22

Director, search marketing strategies vs web marketing strategist salary

Directors, search marketing strategies and web marketing strategists have different pay scales, as shown below.

Director, Search Marketing StrategiesWeb Marketing Strategist
Average salary$112,940$66,295
Salary rangeBetween $71,000 And $177,000Between $39,000 And $111,000
Highest paying City--
Highest paying state--
Best paying company--
Best paying industry--

Differences between director, search marketing strategies and web marketing strategist education

There are a few differences between a director, search marketing strategies and a web marketing strategist in terms of educational background:

Director, Search Marketing StrategiesWeb Marketing Strategist
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 78%
Most common majorBusinessMarketing
Most common collegeSUNY at BinghamtonUniversity of Pennsylvania

Director, search marketing strategies vs web marketing strategist demographics

Here are the differences between directors, search marketing strategies' and web marketing strategists' demographics:

Director, Search Marketing StrategiesWeb Marketing Strategist
Average age4444
Gender ratioMale, 80.6% Female, 19.4%Male, 62.1% Female, 37.9%
Race ratioBlack or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%
LGBT Percentage11%11%

Differences between director, search marketing strategies and web marketing strategist duties and responsibilities

Director, search marketing strategies example responsibilities.

  • Develop SEM strategies in order to generate high quality leads for clients.
  • Plan, set strategy, manage, and optimize PPC campaigns on Facebook.
  • Conceptualize and manage introduction of Eloqua progressive profiling form and DemandBase analytics API to website.
  • Track and analyze data to demonstrate success and ROI.
  • Analyze PPC issues and opportunities, and provide and implement changes to drive campaign sales.
  • Develop cross location standardization processes and in house data analytic tools improving efficiency and ROI growth.
    • Show more

Web marketing strategist example responsibilities.

  • Work closely with other team members & departments to manage project development, deadlines and to SEO goals.
  • Manage and place Facebook advertising for social media promotions.
  • Manage content-strategy and copywriting engagements for a global interactive ad agency.
  • Develop and execute search engine optimization (SEO) strategies for clients.
  • Leverage superior technical expertise to develop code in HTML, XHTML, and CSS for multiple web content editors.
  • Study market trends for clients to strategically modify and/or create new SEM campaigns.
    • Show more

Director, search marketing strategies vs web marketing strategist skills

Common director, search marketing strategies skills
  • Digital Marketing, 15%
  • Paid Search, 14%
  • SEM, 13%
  • PPC, 9%
  • ROI, 7%
  • Search Engine Marketing, 6%
Common web marketing strategist skills
  • WordPress, 19%
  • Digital Marketing, 11%
  • Web Traffic, 10%
  • Content Strategy, 7%
  • Drupal, 4%
  • Email Campaigns, 4%

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Updated January 8, 2025

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