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Shervin Mirhashemi, President and Chief Executive Officer at Legends, also serves as a member of Legends’ Board of Directors. As President and CEO, Shervin has spearheaded the company’s initiative to redefine structure, culture, operations and sales strategy, through its Global Sales, Global Planning and Hospitality divisions-employing a 360-degree service solution across all business verticals. He has cultivated an array of best-in-class services, which include market feasibility; project development; premium suites and ticket sales; naming rights; sponsorship; hospitality; retail and special events; and technology solutions. Legends operates across marquee industries including professional sports, collegiate properties, attractions and entertainment globally, with Shervin setting the long-term strategic vision of the company and leading day-to-day business operations for Legends. Since he joined the company in 2013, Shervin has increased Legends portfolio, developing new avenues of business globally, which has led to unprecedented growth across all divisions. Total revenues have increased more than 500% and the company’s portfolio has grown tenfold. Additionally, Shervin has created several new divisions across the company that have become key drivers of the integrated business platform. Shervin joined Legends after more than two decades in the sports and entertainment space. Most recently, he held the position of President of Global Partnerships at a leading sports, entertainment and music company, where he oversaw the management and operation of the company’s global revenue streams including sponsorship, naming rights, premium and partnership sales, servicing and activation. Earlier in his career, he held various roles in business and legal affairs across various industries. Shervin received his J.D. from the University of Southern California and holds a B.A. in Biomedical Engineering from University of California San Diego. He resides in Southern California with his wife, Alex, and their two children, where he is an active member of his community serving on behalf of several organizations.

Mr. Muhammad is a seasoned, successful entrepreneur with strong, deep ties to the television programming and music industries and communities. He serves currently as CEO of REAL STAR COMMUNICATIONS, a next-gen ALL-IN-ONE Smart Home, IPTV Streaming and Broadband Network. Formerly, he served as founder and CEO of RAAMM Enterprises, Inc., a successful concert promotions company that he ran from 1993 to 1998. Later in 2008 Muhammad founded, SSM Media Ventures, Inc. a telecommunications media firm created to provide television programming services to diverse, global markets through satellite and cable distribution. SSM Media Ventures, Inc currently owns and Operates the Real Hip-Hop Network and Real Star Communications, Inc. Mr. Muhammad has been featured on CNN/CNN Headline News/ BET/ The Hollywood Reporter and Billboard magazine. Mr. Muhammad has been making waves in the industry through his efforts to dto be a change agent and leader in hip-hop culture. He has been on speaking tours has gone all across this country spreading his message. Mr. Muhammad has been invited to testify before Congress IN 2007 and have been a speaker on panels across the country including the Congressional Black Caucus. Mr. Muhammad has also been featured in Documentaries at \'Why We Laugh\'. Many of the Music channels of the day have been accused of glamorizing destructive behavior through rap videos. Mr. Muhammad believed something had to be done. Mr. Muhammad began his career at Morgan Stanley as a Financial Advisor. He was educated at the University of Miami and was a running back for the school’s nationally acclaimed football team. Specialties: Finance, Digital Media, Cable Television, Content Distribution, Hip-Hop Music,