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Freelance designer vs graphic designer, marketing

The differences between freelance designers and graphic designers, marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a freelance designer and a graphic designer, marketing. Additionally, a freelance designer has an average salary of $57,260, which is higher than the $48,763 average annual salary of a graphic designer, marketing.

The top three skills for a freelance designer include sketch, CSS and HTML. The most important skills for a graphic designer, marketing are adobe creative suite, brochures, and blog posts.

Freelance designer vs graphic designer, marketing overview

Freelance DesignerGraphic Designer, Marketing
Yearly salary$57,260$48,763
Hourly rate$27.53$23.44
Growth rate3%3%
Number of jobs45,914115,113
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 71%
Average age3838
Years of experience1212

What does a freelance designer do?

Freelance designers are creative, independent contractors who create visual and graphic designs for their clients. They develop text and illustrated versions of brands, messages, and communications with strong visible influence with their clients. Typical activities include networking, seeking projects, and negotiating prices to their customers. They manage client proposals, develop concepts, present solutions, and ensure the timely completion of projects. Freelance visual and graphic designers are creative, self-motivated as well as result and deadline oriented.

What does a graphic designer, marketing do?

A graphic designer of marketing specializes in developing creative imagery as part of a company's marketing efforts. Their responsibilities typically revolve around coordinating with the marketing team to share insights and strategies, conceptualizing designs in adherence to objectives and deadlines, and preparing presentations. One may also subject designs into various revisions and edits as needed. Furthermore, as a graphic designer, it is also essential to keep abreast of the latest trends and have an understanding of the target audience.

Freelance designer vs graphic designer, marketing salary

Freelance designers and graphic designers, marketing have different pay scales, as shown below.

Freelance DesignerGraphic Designer, Marketing
Average salary$57,260$48,763
Salary rangeBetween $39,000 And $83,000Between $34,000 And $69,000
Highest paying City-Santa Rosa, CA
Highest paying state-Washington
Best paying company-Apple
Best paying industry-Technology

Differences between freelance designer and graphic designer, marketing education

There are a few differences between a freelance designer and a graphic designer, marketing in terms of educational background:

Freelance DesignerGraphic Designer, Marketing
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 71%
Most common majorGraphic DesignGraphic Design
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Freelance designer vs graphic designer, marketing demographics

Here are the differences between freelance designers' and graphic designers, marketing' demographics:

Freelance DesignerGraphic Designer, Marketing
Average age3838
Gender ratioMale, 48.0% Female, 52.0%Male, 39.9% Female, 60.1%
Race ratioBlack or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%Black or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%
LGBT Percentage13%13%

Differences between freelance designer and graphic designer, marketing duties and responsibilities

Freelance designer example responsibilities.

  • Lead the transition from paste-up, typesetting, pasting up page layout to digital ad/page building and web printing.
  • Hand-Code HTML, CSS, JS and PHP for custom design solutions and form processing, validation, and animations.
  • Provide identity and stationery design, web design, HTML / CSS development and WordPress integration (content management system).
  • Image manipulation in platforms such as Photoshop and illustrator as per assign.
  • Develop high-qualityshop drawings for all casework to be build by in-house woodshop.
  • Design websites, landing pages, banner ads, pop-ups, and HTML emails.
  • Show more

Graphic designer, marketing example responsibilities.

  • Manage company website by editing content and updating news and promotions keeping information current using CSS.
  • Manage brand integrity through social media development and Facebook integration, keeping a consistent look and feel through multiple consumer interactions.
  • Design duties include band posters, weekly newspaper print ads and hand-outs for specific events among other things.
  • Design and produce presentation boards, PowerPoint presentations, brochures, promotional/collateral material, invitations, illustration.
  • Used CSS to update online newsletter templates to comply with company branding.
  • Create event collateral, build HTML emails, construct print ads, and assist in marketing strategies.
  • Show more

Freelance designer vs graphic designer, marketing skills

Common freelance designer skills
  • Sketch, 11%
  • CSS, 7%
  • HTML, 6%
  • Adobe Photoshop, 6%
  • Adobe Illustrator, 6%
  • Photography, 5%
Common graphic designer, marketing skills
  • Adobe Creative Suite, 6%
  • Brochures, 5%
  • Blog Posts, 4%
  • Adobe Photoshop, 4%
  • Graphic Design, 4%
  • Flyers, 4%

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