Lead artist vs graphic designer/production

Differences between lead artist and graphic designer/production duties and responsibilities

Lead artist example responsibilities.

• Edit video, write copy for television, radio, and web-base commercials while managing the scheduling of all studio employees.
• Model, texture, light, and render with Maya and proprietary tools.
• Establish a standard level of quality for asset creation while enforcing efficiency of polygon and texture usage.
• Create various assets for a number of PC titles.
• Model, texture and direct outsourcing efforts for 3d environmental assets.
• Color guides with lights/shadows, perspective, and composition help visually engage the audience in the final animation.
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Graphic designer/production example responsibilities.

• Manage production of products; custom banners, t-shirts, satin flags, from concept to final product.
• Manage various publications including catalogs, catalog inserts, brochures, mailers and advertising material.
• Develop and update conference materials, including PowerPoint presentations, posters, handouts, badges, table tents, and folders.
• Produce corporate identity systems and collateral print materials, print advertising, product/capabilities brochures, direct mail and newsletters.
• Produce daily, weekly and monthly newsletters in both print and HTML.
• Create cleaner HTML email templates and help others within the group improve their HTML skills.
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