How to hire a marketing account executive

How to hire a marketing account executive, step by step

Here's a step-by-step marketing account executive hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a marketing account executive job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new marketing account executive
• Step 8: Go through the hiring process checklist

What does a marketing account executive do?

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1. Identify your hiring needs

   First, determine the employments status of the marketing account executive you need to hire. Certain marketing account executive roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A marketing account executive's background is also an important factor in determining whether they'll be a good fit for the position. For example, marketing account executives from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   Here's a comparison of marketing account executive salaries for various roles:

   Type of Marketing Account Executive	Description	Hourly rate
   Marketing Account Executive	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$17-36
   Head Of Marketing	The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs... Show more	$44-97
   Sales/Marketing	Among the responsibilities of working in sales and marketing is to reach out to clients to achieve sales targets and secure customer satisfaction. It is also essential to come up and develop strategies to obtain sales and find new opportunities that will strengthen the client base and improve the company's brand and image... Show more	$11-33

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • C-Level
   • CRM
   • Customer Satisfaction
   • Lead Generation
   • Brand Awareness
   • Trade Shows
   • Marketing Campaigns
   • SEO
   • Account Management
   • PowerPoint
   • Account Executives
   • Business Development
   • Project Management

   Check all skills

   Responsibilities:

   • Engage with the Facebook community and manage feedback and customer inquiries.
   • Create engaging content on Facebook and Instagram to inform potential leads about services, along with promoting clients businesses.
   • Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
   • Create innovative marketing and business plans with SEO, SEM and social media strategies to define selling plan and campaign.
   • Create customized sales presentations including PowerPoint presentations, custom tailor brochures, and specialize demo presentations.
   • Recruit to develop and execute the CRM programs targeting consumers for Astra-Zeneca brands.

   More marketing account executive duties

3. Make a budget

   Including a salary range in your marketing account executive job description is a great way to entice the best and brightest candidates. A marketing account executive salary can vary based on several factors:

   • Location. For example, marketing account executives' average salary in alaska is 42% less than in virginia.
   • Seniority. Entry-level marketing account executives earn 52% less than senior-level marketing account executives.
   • Certifications. A marketing account executive with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a marketing account executive's salary.

   Average marketing account executive salary

   $52,986yearly

   $25.47 hourly rate

   ---

   Entry-level marketing account executive salary

   $36,000 yearly salary

   Updated January 23, 2026

   Average marketing account executive salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Virginia	$62,828	$30
   2	California	$60,745	$29
   3	South Carolina	$59,211	$28
   4	Georgia	$57,800	$28
   5	New Jersey	$57,246	$28
   6	Illinois	$57,129	$27
   7	Ohio	$56,781	$27
   8	New York	$56,421	$27
   9	Massachusetts	$55,623	$27
   10	Arizona	$55,601	$27
   11	Michigan	$54,064	$26
   12	Wisconsin	$52,710	$25
   13	Pennsylvania	$51,829	$25
   14	Texas	$51,306	$25
   15	North Carolina	$50,560	$24
   16	Florida	$50,003	$24
   17	Kentucky	$49,973	$24
   18	Washington	$49,760	$24
   19	Louisiana	$49,435	$24
   20	North Dakota	$49,086	$24

   Average marketing account executive salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Google	$94,533	$45.45	149
   2	Edelman Financial Engines	$93,221	$44.82	1
   3	Flexport	$82,192	$39.52	14
   4	AbbVie	$75,320	$36.21	121
   5	Macy's	$71,887	$34.56	41
   6	Ketchum	$69,777	$33.55	48
   7	Salesforce	$63,132	$30.35	158
   8	Great American Insurance	$63,089	$30.33	5
   9	TransUnion	$62,121	$29.87	12
   10	Brafton	$61,180	$29.41	2
   11	Holman Automotive	$59,163	$28.44	4
   12	Southern Healthcare	$58,974	$28.35
   13	Carle Foundation	$58,869	$28.30	3
   14	Southeastern Grocers	$58,118	$27.94
   15	Nexant	$57,543	$27.66	6
   16	Experian	$57,326	$27.56	16
   17	ChappellRoberts	$57,185	$27.49
   18	Suncoast Post-Tension	$57,179	$27.49
   19	Zeno Group Investments	$56,520	$27.17
   20	ProMedica Toledo Hospital	$56,067	$26.96	1

4. Writing a marketing account executive job description

   A marketing account executive job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a marketing account executive job description:

   Marketing account executive job description example

   If you are a consultative business development professional who thrives working for an industry leader that is innovating rapidly, you've found your next role. We are looking for a Senior Account Executive with a robust background in all-things Automotive touching Auto Statistics, CRM, relationship marketing, digital marketing, and information sales. The Senior Account Executive (SAE) at Experian Automotive will work closely with OEM and agency partners to grow existing lines of business including, data for marketing analysis, customer loyalty, prospect targeting, attribution, identity resolution, among others within the Atlanta market.
   
   As the lead on your portfolio of automotive brands, you will create and guide the business growth strategy, execution and be the main point of contact for senior leadership at automotive OEMs and agencies. Clients will see you as a trusted consultant who has a deep understanding of their business, provides relevant and actionable insights drawn from Experian's data, and tailors solutions to help them capitalize on growth opportunities.
   Prior experience with Automotive OEMs and agencies are preferred.
   
   Maintain deep understanding of trends and developments in the automotive industry, implications to Experian Automotive and how to best leverage and win greater share of Statistical, Marketing and digital media budgets, (e.g. ad tech, data/data onboarding, CRM systems, attribution models/software, targeting platforms, etc.)
   
   Successfully navigate large, complex OEMs to uncover business needs, address client challenges with actionable insights and innovative enterprise level solutions that elevates Experian to preferred partner status
   
   Exceed revenue goals by networking horizontally and vertically within clients and agencies for acquiring new contracts, up-selling and renewing existing contracts
   
   Develop and nurture senior client and agency relationships
   
   Collaborate within the team and across Experian business units to identify and present creative solutions
   
   Persuasively position the benefits our data, solutions, and business model to key decision makers to demonstrate how Experian Automotive can help grow their business
   
   Create and present to Experian Leadership business plans that identify specific, untapped client opportunities, new revenue streams and partnerships.

   Copy this example

   

5. Post your job

   There are various strategies that you can use to find the right marketing account executive for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   Post your job online:

   • Post your marketing account executive job on Zippia to find and recruit marketing account executive candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   During your first interview to recruit marketing account executives, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new marketing account executive

   Once you've selected the best marketing account executive candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   To prepare for the new marketing account executive first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire a marketing account executive?