How to hire a marketing and communication consultant

How to hire a marketing and communication consultant, step by step

Here's a step-by-step marketing and communication consultant hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a marketing and communication consultant job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new marketing and communication consultant
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   First, determine the employments status of the marketing and communication consultant you need to hire. Certain marketing and communication consultant roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   Hiring the perfect marketing and communication consultant also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   This list presents marketing and communication consultant salaries for various positions.

   Type of Marketing And Communication Consultant	Description	Hourly rate
   Marketing And Communication Consultant	Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.	$31-61
   Marketing Director	Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing... Show more	$32-92
   Consultant	Consultants are individuals who were tapped by a company or an organization to work on a specific activity, depending on their field of expertise. They act as guides for the organization in undertaking projects that are related to their field... Show more	$27-51

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Web Content
   • Strategic Communications
   • Press Releases
   • Healthcare
   • Market Research
   • Financial Services
   • Graphic Design
   • Facebook
   • Target Audience
   • Business Development
   • Event Planning
   • Communication Materials
   • External Communications
   • B2C

   Check all skills

   Responsibilities:

   • Manage design and implementation of logo, color palette, website, trade show booth, collateral and PowerPoint templates.
   • Manage the creative and strategic development of the e-newsletter campaigns/blasts, tradeshow participation, multimedia and PowerPoint presentations.
   • Determine navigation, layout, content, imagery and SEO.
   • Develop long term communication and marketing plans, create copy for advertising, media, and Facebook site.
   • Contribute to Swedish's online advertising and social media efforts and contribute to highly successful SEO and SEM efforts.
   • Create successful social media advertising campaigns on Facebook and LinkedIn.

   More marketing and communication consultant duties

3. Make a budget

   Including a salary range in your marketing and communication consultant job description is one of the best ways to attract top talent. A marketing and communication consultant can vary based on:

   • Location. For example, marketing and communication consultants' average salary in mississippi is 42% less than in new jersey.
   • Seniority. Entry-level marketing and communication consultants 48% less than senior-level marketing and communication consultants.
   • Certifications. A marketing and communication consultant with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a marketing and communication consultant's salary.

   Average marketing and communication consultant salary

   $92,217yearly

   $44.34 hourly rate

   ---

   Entry-level marketing and communication consultant salary

   $66,000 yearly salary

   Updated December 22, 2025

   Average marketing and communication consultant salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$111,451	$54
   2	District of Columbia	$102,957	$50
   3	Texas	$96,742	$47
   4	North Carolina	$94,492	$45
   5	Connecticut	$93,157	$45
   6	Ohio	$91,169	$44
   7	Georgia	$87,973	$42
   8	Minnesota	$86,354	$42
   9	Colorado	$84,955	$41
   10	Illinois	$83,889	$40
   11	Oklahoma	$77,381	$37
   12	New Mexico	$76,251	$37

   Average marketing and communication consultant salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Inter-American Development Bank	$123,082	$59.17	2
   2	Dell	$119,293	$57.35
   3	Monster Products	$101,900	$48.99	2
   4	VIVA USA	$99,920	$48.04
   5	IDB Invest	$95,845	$46.08
   6	Randstad North America, Inc.	$91,502	$43.99	5
   7	Xcel Energy	$90,919	$43.71
   8	AGCO	$90,260	$43.39	1
   9	Kaiser Permanente	$89,128	$42.85	14
   10	Blue Cross & Blue Shield	$89,100	$42.84	4
   11	Duke University Health System	$84,483	$40.62	1
   12	HealthPartners	$83,969	$40.37	1
   13	Relevante	$82,821	$39.82
   14	HCSC	$82,226	$39.53	8
   15	System One	$81,415	$39.14	5
   16	Americorps	$79,756	$38.34	10
   17	City of Austin	$64,182	$30.86
   18	TriHealth	$63,207	$30.39
   19	Ohio State University Medical Center	$59,709	$28.71

4. Writing a marketing and communication consultant job description

   A good marketing and communication consultant job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a marketing and communication consultant job description:

   Marketing and communication consultant job description example

   At HCSC, we consider our employees the cornerstone of our business and the foundation to our success. We enable employees to craft their career with curated development plans that set their learning path to a rewarding and fulfilling career.
   Come join us and be part of a purpose driven company who is invested in your future!
   
   Job Summary
   
   This position is responsible for creating and overseeing the implementation of promotional plans and pre and post-sales literature and other materials for Marketing and Sales; managing high level departmental or division projects and representing the manager and/or the department on committees and special task forces; overseeing work of other department writers on projects and managing vendor relationships; developing, monitoring, and evaluating budget for literature under his/her purview; and working with other staff on budget projections.
   
   Responsibilities
   
   JOB REQUIREMENTS:
   
   * Bachelor Degree or 4 years marketing, journalism or communications experience.
   * 7 years experience in communications environment.
   * Knowledge of design, layout, and print production.
   * Project management skills.
   * Writing and verbal communications and editing skills.
   * Independent, self-starter, ability to handle multiple projects simultaneously.
   
   PREFERRED JOB REQUIREMENTS:
   
   * Bachelor Degree in Journalism or Communications.
   
   #LI-Hybrid
   
   #LI-SZ1
   
   We encourage people of all backgrounds and experiences to apply. Even if you don't think you are a perfect fit, apply anyway - you might have qualifications we haven't even thought of yet.
   
   Are you being referred to one of our roles? If so, ask your connection at HCSC about our Employee Referral process!
   
   HCSC Employment Statement:
   
   HCSC is committed to diversity in the workplace and to providing equal opportunity and affirmative action to employees and applicants. We are an Equal Opportunity Employment / Affirmative Action employer dedicated to workforce diversity and a drug-free and smoke-free workplace. Drug screening and background investigation are required, as allowed by law. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

   Copy this example

   

5. Post your job

   To find the right marketing and communication consultant for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with marketing and communication consultants they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit marketing and communication consultants who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   Post your job online:

   • Post your marketing and communication consultant job on Zippia to find and recruit marketing and communication consultant candidates who meet your exact specifications.
   • Use field-specific websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   During your first interview to recruit marketing and communication consultants, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new marketing and communication consultant

   Once you've found the marketing and communication consultant candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

   Once that's done, you can draft an onboarding schedule for the new marketing and communication consultant. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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