Paid search specialist vs channel supervisor

The differences between paid search specialists and channel supervisors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both a paid search specialist and a channel supervisor. Additionally, a channel supervisor has an average salary of $94,991, which is higher than the $62,694 average annual salary of a paid search specialist.

The top three skills for a paid search specialist include paid search, digital marketing and google adwords. The most important skills for a channel supervisor are radio procedures, , and .

Paid search specialist vs channel supervisor overview

	Paid Search Specialist	Channel Supervisor
Yearly salary	$62,694	$94,991
Hourly rate	$30.14	$45.67
Growth rate	19%	5%
Number of jobs	2,011	3,179
Job satisfaction	4	-
Most common degree	Bachelor's Degree, 68%	Bachelor's Degree, 70%
Average age	44	44
Years of experience	2	2

Paid search specialist vs channel supervisor salary

Paid search specialists and channel supervisors have different pay scales, as shown below.

	Paid Search Specialist	Channel Supervisor
Average salary	$62,694	$94,991
Salary range	Between $41,000 And $94,000	Between $67,000 And $133,000
Highest paying City	San Francisco, CA	-
Highest paying state	California	-
Best paying company	ChannelAdvisor	-
Best paying industry	Technology	-

Differences between paid search specialist and channel supervisor education

There are a few differences between a paid search specialist and a channel supervisor in terms of educational background:

	Paid Search Specialist	Channel Supervisor
Most common degree	Bachelor's Degree, 68%	Bachelor's Degree, 70%
Most common major	Business	Business
Most common college	University of Pennsylvania	University of Pennsylvania

Paid search specialist vs channel supervisor demographics

Here are the differences between paid search specialists' and channel supervisors' demographics:

	Paid Search Specialist	Channel Supervisor
Average age	44	44
Gender ratio	Male, 30.9% Female, 69.1%	Male, 58.9% Female, 41.1%
Race ratio	Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%	Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%
LGBT Percentage	11%	11%

Differences between paid search specialist and channel supervisor duties and responsibilities

Paid search specialist example responsibilities.

Plan, implement, manage and report on Facebook advertising campaigns.
Work with the SEO and Dev teams to optimize the website to accomplish ROI objectives.
Generate all new leads, develop strategies for lead nurturing and improve ROI from all sources.
Utilize Godaddy software and systems and any require portal tools to achieve campaign goals, objectives and KPI's.
Experience working on Wordpress HTML, CSS.
Upload all reports, landing pages and articles into HTML format.

Channel supervisor example responsibilities.

Develop co-marketing business plans resulting in YoY growth with several manage partners.
Demonstrate initiative and leadership in identifying ASA needs and abilities, communicating recommendations thereof to business managers while maintaining confidentiality.
Facilitate and negotiate partnership agreements with industry leading CRM manufacturers to increase market awareness and penetrate certify channel partners programs nationwide.
Reinforce basic skill levels of ASAs and mentore them in their movement from intermediate to advance skill levels.
Implement coding standards define by Barclays and IBM.
Design complex IP telephony solutions including integration with other telecommunication manufacturer's equipment and adhering to day-to-day business processes.

Paid search specialist vs channel supervisor skills

Common paid search specialist skills

Paid Search, 16%
Digital Marketing, 15%
Google Adwords, 12%
SEM, 7%
Search Campaigns, 6%
PPC, 6%

Common channel supervisor skills

Radio Procedures, 100%

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Paid Search Specialist vs Channel Supervisor

Updated January 8, 2025

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