Paid search specialist vs director of online marketing strategy & performance

The differences between paid search specialists and directors of online marketing strategy & performance can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both a paid search specialist and a director of online marketing strategy & performance. Additionally, a director of online marketing strategy & performance has an average salary of $70,686, which is higher than the $62,694 average annual salary of a paid search specialist.

The top three skills for a paid search specialist include paid search, digital marketing and google adwords. The most important skills for a director of online marketing strategy & performance are SEO, ROI, and CRM.

Paid search specialist vs director of online marketing strategy & performance overview

	Paid Search Specialist	Director Of Online Marketing Strategy & Performance
Yearly salary	$62,694	$70,686
Hourly rate	$30.14	$33.98
Growth rate	19%	10%
Number of jobs	2,011	86,695
Job satisfaction	4	-
Most common degree	Bachelor's Degree, 68%	Bachelor's Degree, 81%
Average age	44	44
Years of experience	2	2

Paid search specialist vs director of online marketing strategy & performance salary

Paid search specialists and directors of online marketing strategy & performance have different pay scales, as shown below.

	Paid Search Specialist	Director Of Online Marketing Strategy & Performance
Average salary	$62,694	$70,686
Salary range	Between $41,000 And $94,000	Between $50,000 And $98,000
Highest paying City	San Francisco, CA	-
Highest paying state	California	-
Best paying company	ChannelAdvisor	-
Best paying industry	Technology	-

Differences between paid search specialist and director of online marketing strategy & performance education

There are a few differences between a paid search specialist and a director of online marketing strategy & performance in terms of educational background:

	Paid Search Specialist	Director Of Online Marketing Strategy & Performance
Most common degree	Bachelor's Degree, 68%	Bachelor's Degree, 81%
Most common major	Business	Management
Most common college	University of Pennsylvania	University of Pennsylvania

Paid search specialist vs director of online marketing strategy & performance demographics

Here are the differences between paid search specialists' and directors of online marketing strategy & performance' demographics:

	Paid Search Specialist	Director Of Online Marketing Strategy & Performance
Average age	44	44
Gender ratio	Male, 30.9% Female, 69.1%	Male, 69.2% Female, 30.8%
Race ratio	Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%	Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%
LGBT Percentage	11%	11%

Differences between paid search specialist and director of online marketing strategy & performance duties and responsibilities

Paid search specialist example responsibilities.

Plan, implement, manage and report on Facebook advertising campaigns.
Work with the SEO and Dev teams to optimize the website to accomplish ROI objectives.
Generate all new leads, develop strategies for lead nurturing and improve ROI from all sources.
Utilize Godaddy software and systems and any require portal tools to achieve campaign goals, objectives and KPI's.
Experience working on Wordpress HTML, CSS.
Upload all reports, landing pages and articles into HTML format.

Director of online marketing strategy & performance example responsibilities.

Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
Establish high volume relationships with CPA affiliate networks and CPC advertisers.
Work diligently on optimizing various media paid placements and promotional campaigns to ensure highest ROI for advertisers.
Lead strategic planning, demand generation nurturing initiatives, and facilitate tactical implementations with focus on elevating marketing ROI.
Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.
Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.

Paid search specialist vs director of online marketing strategy & performance skills

Common paid search specialist skills

Paid Search, 16%
Digital Marketing, 15%
Google Adwords, 12%
SEM, 7%
Search Campaigns, 6%
PPC, 6%

Common director of online marketing strategy & performance skills

SEO, 17%
ROI, 17%
CRM, 13%
Facebook, 11%
Google Adwords, 9%
Email Marketing, 5%

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Paid Search Specialist vs Director Of Online Marketing Strategy & Performance

Updated January 8, 2025

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