Paid search specialist vs director, search marketing strategies

The differences between paid search specialists and directors, search marketing strategies can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both a paid search specialist and a director, search marketing strategies. Additionally, a director, search marketing strategies has an average salary of $112,940, which is higher than the $62,694 average annual salary of a paid search specialist.

The top three skills for a paid search specialist include paid search, digital marketing and google adwords. The most important skills for a director, search marketing strategies are digital marketing, paid search, and SEM.

Paid search specialist vs director, search marketing strategies overview

	Paid Search Specialist	Director, Search Marketing Strategies
Yearly salary	$62,694	$112,940
Hourly rate	$30.14	$54.30
Growth rate	19%	10%
Number of jobs	2,011	74,336
Job satisfaction	4	-
Most common degree	Bachelor's Degree, 68%	Bachelor's Degree, 74%
Average age	44	44
Years of experience	2	2

Paid search specialist vs director, search marketing strategies salary

Paid search specialists and directors, search marketing strategies have different pay scales, as shown below.

	Paid Search Specialist	Director, Search Marketing Strategies
Average salary	$62,694	$112,940
Salary range	Between $41,000 And $94,000	Between $71,000 And $177,000
Highest paying City	San Francisco, CA	-
Highest paying state	California	-
Best paying company	ChannelAdvisor	-
Best paying industry	Technology	-

Differences between paid search specialist and director, search marketing strategies education

There are a few differences between a paid search specialist and a director, search marketing strategies in terms of educational background:

	Paid Search Specialist	Director, Search Marketing Strategies
Most common degree	Bachelor's Degree, 68%	Bachelor's Degree, 74%
Most common major	Business	Business
Most common college	University of Pennsylvania	SUNY at Binghamton

Paid search specialist vs director, search marketing strategies demographics

Here are the differences between paid search specialists' and directors, search marketing strategies' demographics:

	Paid Search Specialist	Director, Search Marketing Strategies
Average age	44	44
Gender ratio	Male, 30.9% Female, 69.1%	Male, 80.6% Female, 19.4%
Race ratio	Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%	Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%
LGBT Percentage	11%	11%

Differences between paid search specialist and director, search marketing strategies duties and responsibilities

Paid search specialist example responsibilities.

Plan, implement, manage and report on Facebook advertising campaigns.
Work with the SEO and Dev teams to optimize the website to accomplish ROI objectives.
Generate all new leads, develop strategies for lead nurturing and improve ROI from all sources.
Utilize Godaddy software and systems and any require portal tools to achieve campaign goals, objectives and KPI's.
Experience working on Wordpress HTML, CSS.
Upload all reports, landing pages and articles into HTML format.

Director, search marketing strategies example responsibilities.

Develop SEM strategies in order to generate high quality leads for clients.
Plan, set strategy, manage, and optimize PPC campaigns on Facebook.
Conceptualize and manage introduction of Eloqua progressive profiling form and DemandBase analytics API to website.
Track and analyze data to demonstrate success and ROI.
Analyze PPC issues and opportunities, and provide and implement changes to drive campaign sales.
Develop cross location standardization processes and in house data analytic tools improving efficiency and ROI growth.

Paid search specialist vs director, search marketing strategies skills

Common paid search specialist skills

Paid Search, 16%
Digital Marketing, 15%
Google Adwords, 12%
SEM, 7%
Search Campaigns, 6%
PPC, 6%

Common director, search marketing strategies skills

Digital Marketing, 15%
Paid Search, 14%
SEM, 13%
PPC, 9%
ROI, 7%
Search Engine Marketing, 6%

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Paid Search Specialist vs Director, Search Marketing Strategies

Updated January 8, 2025

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