Paid search specialist vs electronic commerce specialist

The differences between paid search specialists and electronic commerce specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both a paid search specialist and an electronic commerce specialist. Additionally, an electronic commerce specialist has an average salary of $64,390, which is higher than the $62,694 average annual salary of a paid search specialist.

The top three skills for a paid search specialist include paid search, digital marketing and google adwords. The most important skills for an electronic commerce specialist are technical assistance, ERP, and EDI.

Paid search specialist vs electronic commerce specialist overview

	Paid Search Specialist	Electronic Commerce Specialist
Yearly salary	$62,694	$64,390
Hourly rate	$30.14	$30.96
Growth rate	19%	19%
Number of jobs	2,011	24,403
Job satisfaction	4	-
Most common degree	Bachelor's Degree, 68%	Bachelor's Degree, 76%
Average age	44	44
Years of experience	2	2

Paid search specialist vs electronic commerce specialist salary

Paid search specialists and electronic commerce specialists have different pay scales, as shown below.

	Paid Search Specialist	Electronic Commerce Specialist
Average salary	$62,694	$64,390
Salary range	Between $41,000 And $94,000	Between $40,000 And $101,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	California	New Jersey
Best paying company	ChannelAdvisor	Capricorn Systems
Best paying industry	Technology	-

Differences between paid search specialist and electronic commerce specialist education

There are a few differences between a paid search specialist and an electronic commerce specialist in terms of educational background:

	Paid Search Specialist	Electronic Commerce Specialist
Most common degree	Bachelor's Degree, 68%	Bachelor's Degree, 76%
Most common major	Business	Business
Most common college	University of Pennsylvania	University of Pennsylvania

Paid search specialist vs electronic commerce specialist demographics

Here are the differences between paid search specialists' and electronic commerce specialists' demographics:

	Paid Search Specialist	Electronic Commerce Specialist
Average age	44	44
Gender ratio	Male, 30.9% Female, 69.1%	Male, 45.3% Female, 54.7%
Race ratio	Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%	Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%
LGBT Percentage	11%	11%

Differences between paid search specialist and electronic commerce specialist duties and responsibilities

Paid search specialist example responsibilities.

Plan, implement, manage and report on Facebook advertising campaigns.
Work with the SEO and Dev teams to optimize the website to accomplish ROI objectives.
Generate all new leads, develop strategies for lead nurturing and improve ROI from all sources.
Utilize Godaddy software and systems and any require portal tools to achieve campaign goals, objectives and KPI's.
Experience working on Wordpress HTML, CSS.
Upload all reports, landing pages and articles into HTML format.

Electronic commerce specialist example responsibilities.

Manage EDI testing with the customer, troubleshooting any failures and redesigning account setup or recommending EDI re-mapping when need.
Manage customer complaints and internal GMP audits for product manufacturing, coordinate FDA audits and recommend corrective actions.
Implement security set up for EDI customers.
Implement the web pages using HTML and Javascript.
Maintain customer specific pricing files, (CIF) for Ariba customers and work directly with the XML programmers.
Develop customized business database applications.

Paid search specialist vs electronic commerce specialist skills

Common paid search specialist skills

Paid Search, 16%
Digital Marketing, 15%
Google Adwords, 12%
SEM, 7%
Search Campaigns, 6%
PPC, 6%

Common electronic commerce specialist skills

Technical Assistance, 41%
ERP, 20%
EDI, 16%
Technical Support, 11%
Access Database, 6%
Windows, 5%

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Paid Search Specialist vs Electronic Commerce Specialist

Updated January 8, 2025

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