Paid search specialist vs search advertising strategist

The differences between paid search specialists and search advertising strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both a paid search specialist and a search advertising strategist. Additionally, a paid search specialist has an average salary of $62,694, which is higher than the $55,444 average annual salary of a search advertising strategist.

The top three skills for a paid search specialist include paid search, digital marketing and google adwords. The most important skills for a search advertising strategist are digital marketing, SEM, and paid search.

Paid search specialist vs search advertising strategist overview

	Paid Search Specialist	Search Advertising Strategist
Yearly salary	$62,694	$55,444
Hourly rate	$30.14	$26.66
Growth rate	19%	10%
Number of jobs	2,011	12,873
Job satisfaction	4	-
Most common degree	Bachelor's Degree, 68%	Bachelor's Degree, 82%
Average age	44	44
Years of experience	2	2

Paid search specialist vs search advertising strategist salary

Paid search specialists and search advertising strategists have different pay scales, as shown below.

	Paid Search Specialist	Search Advertising Strategist
Average salary	$62,694	$55,444
Salary range	Between $41,000 And $94,000	Between $44,000 And $69,000
Highest paying City	San Francisco, CA	-
Highest paying state	California	-
Best paying company	ChannelAdvisor	-
Best paying industry	Technology	-

Differences between paid search specialist and search advertising strategist education

There are a few differences between a paid search specialist and a search advertising strategist in terms of educational background:

	Paid Search Specialist	Search Advertising Strategist
Most common degree	Bachelor's Degree, 68%	Bachelor's Degree, 82%
Most common major	Business	Marketing
Most common college	University of Pennsylvania	Northwestern University

Paid search specialist vs search advertising strategist demographics

Here are the differences between paid search specialists' and search advertising strategists' demographics:

	Paid Search Specialist	Search Advertising Strategist
Average age	44	44
Gender ratio	Male, 30.9% Female, 69.1%	Male, 59.1% Female, 40.9%
Race ratio	Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%	Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%
LGBT Percentage	11%	11%

Differences between paid search specialist and search advertising strategist duties and responsibilities

Paid search specialist example responsibilities.

Plan, implement, manage and report on Facebook advertising campaigns.
Work with the SEO and Dev teams to optimize the website to accomplish ROI objectives.
Generate all new leads, develop strategies for lead nurturing and improve ROI from all sources.
Utilize Godaddy software and systems and any require portal tools to achieve campaign goals, objectives and KPI's.
Experience working on Wordpress HTML, CSS.
Upload all reports, landing pages and articles into HTML format.

Search advertising strategist example responsibilities.

Manage company website and content population using WordPress.
Coordinate, build, and launch ppc accounts from onset base on discuss client strategies and goals.
Analyze key PPC metrics including click-through ratio, quality scores, ad ranking, cost per conversion, and other measurements.
Establish success metrics and monitor campaign performance to ensure benchmarks are meet and exceed wherever possible facilitate internal optimization brainstorming.
Research, examination/underwriting and preparation of final title policies.

Paid search specialist vs search advertising strategist skills

Common paid search specialist skills

Paid Search, 16%
Digital Marketing, 15%
Google Adwords, 12%
SEM, 7%
Search Campaigns, 6%
PPC, 6%

Common search advertising strategist skills

Digital Marketing, 28%
SEM, 11%
Paid Search, 11%
KPIs, 9%
Target Audience, 9%
Advertising Campaigns, 8%

Paid Search Specialist vs. similar jobs

Paid Search Specialist related careers

Paid Search Specialist related jobs

What similar roles do

Zippia Careers
Computer and Mathematical Industry
Paid Search Specialist
Paid Search Specialist vs Search Advertising Strategist

Updated January 8, 2025

Browse computer and mathematical jobs