Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between paid search specialists and search engine marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both a paid search specialist and a search engine marketing strategist. Additionally, a search engine marketing strategist has an average salary of $68,845, which is higher than the $62,694 average annual salary of a paid search specialist.
The top three skills for a paid search specialist include paid search, digital marketing and google adwords. The most important skills for a search engine marketing strategist are digital marketing, paid search, and campaign performance.
| Paid Search Specialist | Search Engine Marketing Strategist | |
| Yearly salary | $62,694 | $68,845 |
| Hourly rate | $30.14 | $33.10 |
| Growth rate | 19% | 19% |
| Number of jobs | 2,011 | 78,796 |
| Job satisfaction | 4 | - |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 85% |
| Average age | 44 | 44 |
| Years of experience | 2 | 2 |
Paid search specialists and search engine marketing strategists have different pay scales, as shown below.
| Paid Search Specialist | Search Engine Marketing Strategist | |
| Average salary | $62,694 | $68,845 |
| Salary range | Between $41,000 And $94,000 | Between $51,000 And $92,000 |
| Highest paying City | San Francisco, CA | - |
| Highest paying state | California | - |
| Best paying company | ChannelAdvisor | - |
| Best paying industry | Technology | - |
There are a few differences between a paid search specialist and a search engine marketing strategist in terms of educational background:
| Paid Search Specialist | Search Engine Marketing Strategist | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 85% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between paid search specialists' and search engine marketing strategists' demographics:
| Paid Search Specialist | Search Engine Marketing Strategist | |
| Average age | 44 | 44 |
| Gender ratio | Male, 30.9% Female, 69.1% | Male, 67.1% Female, 32.9% |
| Race ratio | Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5% | Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 11% | 11% |