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Paid search specialist vs web user experience strategist

The differences between paid search specialists and web user experience strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both a paid search specialist and a web user experience strategist. Additionally, a web user experience strategist has an average salary of $100,236, which is higher than the $62,694 average annual salary of a paid search specialist.

The top three skills for a paid search specialist include paid search, digital marketing and google adwords. The most important skills for a web user experience strategist are user experience, A/B, and UI.

Paid search specialist vs web user experience strategist overview

Paid Search SpecialistWeb User Experience Strategist
Yearly salary$62,694$100,236
Hourly rate$30.14$48.19
Growth rate19%10%
Number of jobs2,01131,457
Job satisfaction4-
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 71%
Average age4444
Years of experience22

Paid search specialist vs web user experience strategist salary

Paid search specialists and web user experience strategists have different pay scales, as shown below.

Paid Search SpecialistWeb User Experience Strategist
Average salary$62,694$100,236
Salary rangeBetween $41,000 And $94,000Between $70,000 And $142,000
Highest paying CitySan Francisco, CA-
Highest paying stateCalifornia-
Best paying companyChannelAdvisor-
Best paying industryTechnology-

Differences between paid search specialist and web user experience strategist education

There are a few differences between a paid search specialist and a web user experience strategist in terms of educational background:

Paid Search SpecialistWeb User Experience Strategist
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 71%
Most common majorBusinessCommunication
Most common collegeUniversity of PennsylvaniaCarnegie Mellon University

Paid search specialist vs web user experience strategist demographics

Here are the differences between paid search specialists' and web user experience strategists' demographics:

Paid Search SpecialistWeb User Experience Strategist
Average age4444
Gender ratioMale, 30.9% Female, 69.1%Male, 64.3% Female, 35.7%
Race ratioBlack or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%
LGBT Percentage11%11%

Differences between paid search specialist and web user experience strategist duties and responsibilities

Paid search specialist example responsibilities.

  • Plan, implement, manage and report on Facebook advertising campaigns.
  • Work with the SEO and Dev teams to optimize the website to accomplish ROI objectives.
  • Generate all new leads, develop strategies for lead nurturing and improve ROI from all sources.
  • Utilize Godaddy software and systems and any require portal tools to achieve campaign goals, objectives and KPI's.
  • Experience working on Wordpress HTML, CSS.
  • Upload all reports, landing pages and articles into HTML format.
  • Show more

Web user experience strategist example responsibilities.

  • Manage and place Facebook advertising for social media promotions.
  • Deliver UX storyboard, prototypes, and develop an information management system for market elasticity testing.
  • Manage and place Facebook advertising for social media promotions.

Paid search specialist vs web user experience strategist skills

Common paid search specialist skills
  • Paid Search, 16%
  • Digital Marketing, 15%
  • Google Adwords, 12%
  • SEM, 7%
  • Search Campaigns, 6%
  • PPC, 6%
Common web user experience strategist skills
  • User Experience, 17%
  • A/B, 14%
  • UI, 13%
  • Prototyping, 10%
  • Interaction Design, 9%
  • Site Maps, 9%

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