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The differences between promotions producers and video producers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a promotions producer and a video producer. Additionally, a video producer has an average salary of $58,612, which is higher than the $54,517 average annual salary of a promotions producer.
The top three skills for a promotions producer include digital marketing, adobe creative suite and promotional content. The most important skills for a video producer are video production, motion graphics, and youtube.
| Promotions Producer | Video Producer | |
| Yearly salary | $54,517 | $58,612 |
| Hourly rate | $26.21 | $28.18 |
| Growth rate | 8% | 8% |
| Number of jobs | 11,781 | 10,484 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 77% |
| Average age | 40 | 40 |
| Years of experience | 12 | 12 |
Promotions Producers are responsible for producing on-air promotions such as commercial announcements and news pieces at television stations. They are responsible for writing, directing, and editing promotional materials for programs, writing copy and headlines for promotion, developing promotional campaigns based on marketing and creative guidelines as well as creating a budget to manage resources contracted. A promotions producer works with the Senior Producer to implement creative strategies for key promotions.
Generally, a video producer manages and coordinates different aspects of the video production process. Video producers establish and develop multimedia content for internal corporate announcement videos, customer stories, and any other business projects. They also create videos for external promotions, product marketing, and recruitment. A bachelor's degree in video production, broadcasting, or film is necessary for this job. Video producers should know about media communication and production. Their skills should include attention to detail, initiative, leadership skills, and acceptance of criticism.
Promotions producers and video producers have different pay scales, as shown below.
| Promotions Producer | Video Producer | |
| Average salary | $54,517 | $58,612 |
| Salary range | Between $37,000 And $79,000 | Between $34,000 And $99,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | Nevada |
| Best paying company | - | Apple |
| Best paying industry | - | - |
There are a few differences between a promotions producer and a video producer in terms of educational background:
| Promotions Producer | Video Producer | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 77% |
| Most common major | Communication | Photography |
| Most common college | Harvard University | Stanford University |
Here are the differences between promotions producers' and video producers' demographics:
| Promotions Producer | Video Producer | |
| Average age | 40 | 40 |
| Gender ratio | Male, 67.9% Female, 32.1% | Male, 77.5% Female, 22.5% |
| Race ratio | Black or African American, 7.9% Unknown, 5.6% Hispanic or Latino, 14.5% Asian, 6.4% White, 65.6% American Indian and Alaska Native, 0.2% | Black or African American, 7.9% Unknown, 5.6% Hispanic or Latino, 14.6% Asian, 6.4% White, 65.3% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 14% | 14% |