Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between promotions producers and writer/producers can be seen in a few details. Each job has different responsibilities and duties. Additionally, a writer/producer has an average salary of $55,163, which is higher than the $54,517 average annual salary of a promotions producer.
The top three skills for a promotions producer include digital marketing, adobe creative suite and promotional content. The most important skills for a writer/producer are instagram, facebook, and twitter.
| Promotions Producer | Writer/Producer | |
| Yearly salary | $54,517 | $55,163 |
| Hourly rate | $26.21 | $26.52 |
| Growth rate | 8% | 4% |
| Number of jobs | 11,781 | 20,026 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 81% |
| Average age | 40 | 42 |
| Years of experience | 12 | - |
Promotions Producers are responsible for producing on-air promotions such as commercial announcements and news pieces at television stations. They are responsible for writing, directing, and editing promotional materials for programs, writing copy and headlines for promotion, developing promotional campaigns based on marketing and creative guidelines as well as creating a budget to manage resources contracted. A promotions producer works with the Senior Producer to implement creative strategies for key promotions.
A writer/producer's work involves developing, writing, and producing engaging and entertaining scripts of news stories for television episodes or programs. Other tasks include sourcing video and audio footage for editors and working with them throughout the post-production process. The essential skills that a writer/producer should possess to accomplish his/her or her responsibilities include strong communication skills and the ability to work effectively as a team and meet tight deadlines despite working on multiple projects. Other requirements to qualify for the job include obtaining a degree in journalism or a related field and prior experience in broadcast writing and producing.
Promotions producers and writer/producers have different pay scales, as shown below.
| Promotions Producer | Writer/Producer | |
| Average salary | $54,517 | $55,163 |
| Salary range | Between $37,000 And $79,000 | Between $36,000 And $83,000 |
| Highest paying City | - | - |
| Highest paying state | - | - |
| Best paying company | - | - |
| Best paying industry | - | - |
There are a few differences between a promotions producer and a writer/producer in terms of educational background:
| Promotions Producer | Writer/Producer | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 81% |
| Most common major | Communication | Communication |
| Most common college | Harvard University | Harvard University |
Here are the differences between promotions producers' and writer/producers' demographics:
| Promotions Producer | Writer/Producer | |
| Average age | 40 | 42 |
| Gender ratio | Male, 67.9% Female, 32.1% | Male, 62.0% Female, 38.0% |
| Race ratio | Black or African American, 7.9% Unknown, 5.6% Hispanic or Latino, 14.5% Asian, 6.4% White, 65.6% American Indian and Alaska Native, 0.2% | Black or African American, 5.9% Unknown, 5.6% Hispanic or Latino, 7.6% Asian, 4.9% White, 75.6% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 14% | 16% |