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Retail coverage merchandiser vs apparel merchandiser

The differences between retail coverage merchandisers and apparel merchandisers can be seen in a few details. Each job has different responsibilities and duties. Additionally, an apparel merchandiser has an average salary of $36,291, which is higher than the $31,695 average annual salary of a retail coverage merchandiser.

The top three skills for a retail coverage merchandiser include retail store, customer service and retail locations. The most important skills for an apparel merchandiser are customer service, fashion trends, and product placement.

Retail coverage merchandiser vs apparel merchandiser overview

Retail Coverage MerchandiserApparel Merchandiser
Yearly salary$31,695$36,291
Hourly rate$15.24$17.45
Growth rate--
Number of jobs100,99968,095
Job satisfaction--
Most common degreeBachelor's Degree, 39%Bachelor's Degree, 63%
Average age4040
Years of experience--

What does a retail coverage merchandiser do?

A retail coverage merchandiser is responsible for assisting store customers by responding to their inquiries and concerns about a product, directing them to the correct area of their needs, and recommending items according to their requests. Retail coverage merchandisers ensure that the shelves are accurately filled and maintained. They remove outdated products, arrange merchandise accordingly, monitor inventories, create purchase requests, and analyze sales reports. A retail coverage merchandiser coordinates with suppliers and vendors for distribution and resolves order discrepancies.

What does an apparel merchandiser do?

An apparel merchandiser is someone who monitors trends and fads, the customer buying behaviors, and the competition to determine what kinds of apparel to sell. An apparel merchandiser's primary responsibility is to ensure that an apparel shop makes a profit by selling in-demand products and determining when to release a fashion line. The apparel merchandiser works alongside the procurement department and the marketing and advertising teams.

Retail coverage merchandiser vs apparel merchandiser salary

Retail coverage merchandisers and apparel merchandisers have different pay scales, as shown below.

Retail Coverage MerchandiserApparel Merchandiser
Average salary$31,695$36,291
Salary rangeBetween $24,000 And $41,000Between $27,000 And $47,000
Highest paying City--
Highest paying state--
Best paying company--
Best paying industry--

Differences between retail coverage merchandiser and apparel merchandiser education

There are a few differences between a retail coverage merchandiser and an apparel merchandiser in terms of educational background:

Retail Coverage MerchandiserApparel Merchandiser
Most common degreeBachelor's Degree, 39%Bachelor's Degree, 63%
Most common majorBusinessSpecialized Sales And Merchandising
Most common college--

Retail coverage merchandiser vs apparel merchandiser demographics

Here are the differences between retail coverage merchandisers' and apparel merchandisers' demographics:

Retail Coverage MerchandiserApparel Merchandiser
Average age4040
Gender ratioMale, 38.7% Female, 61.3%Male, 19.5% Female, 80.5%
Race ratioBlack or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 13.8% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.5%Black or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 13.8% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.5%
LGBT Percentage17%17%

Differences between retail coverage merchandiser and apparel merchandiser duties and responsibilities

Retail coverage merchandiser example responsibilities.

  • Manage Nintendo's promotional programs; secure and maintain point-of-purchase displays that alert customers to brand availability.
  • Generate excitement for brand Nintendo products.
  • Execute, maintain and monitor all company driven initiatives and programs in assign territory including maintenance of POS.
  • Develop extensive upselling ability to keep consistently high sales numbers, which result in a promotion within the company.
  • Assemble promotional displays, using POG.
  • Build rapport and communicate effectively with ASM management and externally with all customers.

Apparel merchandiser example responsibilities.

  • Manage backroom/stock room inventory by organizing pallets, stacking and storing product inventory.
  • Use point of sales (POS) terminal to collect and dispense cash.
  • Finalize accounting day/ POS sales.
  • Disassemble and construct wine and spirit departments for key accounts following detail product schematics.
  • Assist outside vendor merchandisers (NIKE) with execution of planograms.

Retail coverage merchandiser vs apparel merchandiser skills

Common retail coverage merchandiser skills
  • Retail Store, 36%
  • Customer Service, 27%
  • Retail Locations, 18%
  • Building Displays, 8%
  • Rotate Stock, 3%
  • Out-of-Stock Situations, 3%
Common apparel merchandiser skills
  • Customer Service, 77%
  • Fashion Trends, 10%
  • Product Placement, 8%
  • Product Knowledge, 1%
  • Sales Associates, 1%
  • Retail Store, 1%

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