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The differences between retail coverage merchandisers and display associates can be seen in a few details. Each job has different responsibilities and duties. Additionally, a display associate has an average salary of $61,513, which is higher than the $31,695 average annual salary of a retail coverage merchandiser.
The top three skills for a retail coverage merchandiser include retail store, customer service and retail locations. The most important skills for a display associate are customer service, sales floor, and store management.
| Retail Coverage Merchandiser | Display Associate | |
| Yearly salary | $31,695 | $61,513 |
| Hourly rate | $15.24 | $29.57 |
| Growth rate | - | - |
| Number of jobs | 100,999 | 195 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 39% | Bachelor's Degree, 57% |
| Average age | 40 | 40 |
| Years of experience | - | - |
A retail coverage merchandiser is responsible for assisting store customers by responding to their inquiries and concerns about a product, directing them to the correct area of their needs, and recommending items according to their requests. Retail coverage merchandisers ensure that the shelves are accurately filled and maintained. They remove outdated products, arrange merchandise accordingly, monitor inventories, create purchase requests, and analyze sales reports. A retail coverage merchandiser coordinates with suppliers and vendors for distribution and resolves order discrepancies.
A display associate is primarily in charge of managing product displays in an establishment, often working under the supervision and guidelines of a coordinator or manager. Their responsibilities usually include arranging products in display areas, removing lesser quality items from shelves, checking the expiration date of perishable goods, monitoring and maintaining inventory records, putting product prices and other necessary information, and keeping the sales floor clean. Moreover, in retail stores, a display associate may also assist clients by answering inquiries, helping them locate items, and recommending products.
Retail coverage merchandisers and display associates have different pay scales, as shown below.
| Retail Coverage Merchandiser | Display Associate | |
| Average salary | $31,695 | $61,513 |
| Salary range | Between $24,000 And $41,000 | Between $29,000 And $130,000 |
| Highest paying City | - | - |
| Highest paying state | - | - |
| Best paying company | - | - |
| Best paying industry | - | - |
There are a few differences between a retail coverage merchandiser and a display associate in terms of educational background:
| Retail Coverage Merchandiser | Display Associate | |
| Most common degree | Bachelor's Degree, 39% | Bachelor's Degree, 57% |
| Most common major | Business | Business |
| Most common college | - | - |
Here are the differences between retail coverage merchandisers' and display associates' demographics:
| Retail Coverage Merchandiser | Display Associate | |
| Average age | 40 | 40 |
| Gender ratio | Male, 38.7% Female, 61.3% | Male, 41.1% Female, 58.9% |
| Race ratio | Black or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 13.8% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.5% | Black or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 13.8% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 17% | 17% |