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Retail coverage merchandiser vs display associate

The differences between retail coverage merchandisers and display associates can be seen in a few details. Each job has different responsibilities and duties. Additionally, a display associate has an average salary of $61,513, which is higher than the $31,695 average annual salary of a retail coverage merchandiser.

The top three skills for a retail coverage merchandiser include retail store, customer service and retail locations. The most important skills for a display associate are customer service, sales floor, and store management.

Retail coverage merchandiser vs display associate overview

Retail Coverage MerchandiserDisplay Associate
Yearly salary$31,695$61,513
Hourly rate$15.24$29.57
Growth rate--
Number of jobs100,999195
Job satisfaction--
Most common degreeBachelor's Degree, 39%Bachelor's Degree, 57%
Average age4040
Years of experience--

What does a retail coverage merchandiser do?

A retail coverage merchandiser is responsible for assisting store customers by responding to their inquiries and concerns about a product, directing them to the correct area of their needs, and recommending items according to their requests. Retail coverage merchandisers ensure that the shelves are accurately filled and maintained. They remove outdated products, arrange merchandise accordingly, monitor inventories, create purchase requests, and analyze sales reports. A retail coverage merchandiser coordinates with suppliers and vendors for distribution and resolves order discrepancies.

What does a display associate do?

A display associate is primarily in charge of managing product displays in an establishment, often working under the supervision and guidelines of a coordinator or manager. Their responsibilities usually include arranging products in display areas, removing lesser quality items from shelves, checking the expiration date of perishable goods, monitoring and maintaining inventory records, putting product prices and other necessary information, and keeping the sales floor clean. Moreover, in retail stores, a display associate may also assist clients by answering inquiries, helping them locate items, and recommending products.

Retail coverage merchandiser vs display associate salary

Retail coverage merchandisers and display associates have different pay scales, as shown below.

Retail Coverage MerchandiserDisplay Associate
Average salary$31,695$61,513
Salary rangeBetween $24,000 And $41,000Between $29,000 And $130,000
Highest paying City--
Highest paying state--
Best paying company--
Best paying industry--

Differences between retail coverage merchandiser and display associate education

There are a few differences between a retail coverage merchandiser and a display associate in terms of educational background:

Retail Coverage MerchandiserDisplay Associate
Most common degreeBachelor's Degree, 39%Bachelor's Degree, 57%
Most common majorBusinessBusiness
Most common college--

Retail coverage merchandiser vs display associate demographics

Here are the differences between retail coverage merchandisers' and display associates' demographics:

Retail Coverage MerchandiserDisplay Associate
Average age4040
Gender ratioMale, 38.7% Female, 61.3%Male, 41.1% Female, 58.9%
Race ratioBlack or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 13.8% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.5%Black or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 13.8% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.5%
LGBT Percentage17%17%

Differences between retail coverage merchandiser and display associate duties and responsibilities

Retail coverage merchandiser example responsibilities.

  • Manage Nintendo's promotional programs; secure and maintain point-of-purchase displays that alert customers to brand availability.
  • Generate excitement for brand Nintendo products.
  • Execute, maintain and monitor all company driven initiatives and programs in assign territory including maintenance of POS.
  • Develop extensive upselling ability to keep consistently high sales numbers, which result in a promotion within the company.
  • Assemble promotional displays, using POG.
  • Build rapport and communicate effectively with ASM management and externally with all customers.

Display associate example responsibilities.

  • Coordinate material and equipment logistics for cross country multi-city marketing events.
  • Coordinate material and equipment logistics for cross country multi-city marketing events.

Retail coverage merchandiser vs display associate skills

Common retail coverage merchandiser skills
  • Retail Store, 36%
  • Customer Service, 27%
  • Retail Locations, 18%
  • Building Displays, 8%
  • Rotate Stock, 3%
  • Out-of-Stock Situations, 3%
Common display associate skills
  • Customer Service, 40%
  • Sales Floor, 22%
  • Store Management, 12%
  • Display Merchandise, 10%
  • Window Displays, 8%
  • Store Displays, 8%

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