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Retail coverage merchandiser vs display coordinator

The differences between retail coverage merchandisers and display coordinators can be seen in a few details. Each job has different responsibilities and duties. Additionally, a display coordinator has an average salary of $41,608, which is higher than the $31,695 average annual salary of a retail coverage merchandiser.

The top three skills for a retail coverage merchandiser include retail store, customer service and retail locations. The most important skills for a display coordinator are sales associates, store opening, and store management.

Retail coverage merchandiser vs display coordinator overview

Retail Coverage MerchandiserDisplay Coordinator
Yearly salary$31,695$41,608
Hourly rate$15.24$20.00
Growth rate--
Number of jobs100,9998,204
Job satisfaction--
Most common degreeBachelor's Degree, 39%Bachelor's Degree, 61%
Average age4040
Years of experience--

What does a retail coverage merchandiser do?

A retail coverage merchandiser is responsible for assisting store customers by responding to their inquiries and concerns about a product, directing them to the correct area of their needs, and recommending items according to their requests. Retail coverage merchandisers ensure that the shelves are accurately filled and maintained. They remove outdated products, arrange merchandise accordingly, monitor inventories, create purchase requests, and analyze sales reports. A retail coverage merchandiser coordinates with suppliers and vendors for distribution and resolves order discrepancies.

What does a display coordinator do?

A display coordinator manages and oversees the visual presentation of products and services. Despite having different responsibilities depending on their organization or industry of employment, it usually involves conducting market research and analyses, developing and implementing plans, communicating and negotiating with internal and external parties to secure supplies, and spearheading various events such as exhibits and shows. Moreover, a display coordinator manages different teams and coordinates their efforts while conducting assessments to ensure operations adhere to company standards and regulations.

Retail coverage merchandiser vs display coordinator salary

Retail coverage merchandisers and display coordinators have different pay scales, as shown below.

Retail Coverage MerchandiserDisplay Coordinator
Average salary$31,695$41,608
Salary rangeBetween $24,000 And $41,000Between $25,000 And $69,000
Highest paying City--
Highest paying state--
Best paying company--
Best paying industry--

Differences between retail coverage merchandiser and display coordinator education

There are a few differences between a retail coverage merchandiser and a display coordinator in terms of educational background:

Retail Coverage MerchandiserDisplay Coordinator
Most common degreeBachelor's Degree, 39%Bachelor's Degree, 61%
Most common majorBusinessFine Arts
Most common college--

Retail coverage merchandiser vs display coordinator demographics

Here are the differences between retail coverage merchandisers' and display coordinators' demographics:

Retail Coverage MerchandiserDisplay Coordinator
Average age4040
Gender ratioMale, 38.7% Female, 61.3%Male, 33.7% Female, 66.3%
Race ratioBlack or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 13.8% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.5%Black or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 13.8% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.5%
LGBT Percentage17%17%

Differences between retail coverage merchandiser and display coordinator duties and responsibilities

Retail coverage merchandiser example responsibilities.

  • Manage Nintendo's promotional programs; secure and maintain point-of-purchase displays that alert customers to brand availability.
  • Generate excitement for brand Nintendo products.
  • Execute, maintain and monitor all company driven initiatives and programs in assign territory including maintenance of POS.
  • Develop extensive upselling ability to keep consistently high sales numbers, which result in a promotion within the company.
  • Assemble promotional displays, using POG.
  • Build rapport and communicate effectively with ASM management and externally with all customers.

Display coordinator example responsibilities.

  • Manage vendor relationships for current season catalogs, UPC codes, and discrepancies in catalog and merchandise data.
  • Design and install holiday decorations for NYC corporate offices and private homes.
  • Introduce computer numerical control (CNC) and laser into the production of design concepts.
  • Generate displays and designs using the latest versions of AutoCAD and SketchUp, with information provide by the sales department.
  • Coordinate material and equipment logistics for cross country multi-city marketing events.
  • Maintain cleanliness and organizational standards throughout the store in accordance with company policy and procedures.
  • Show more

Retail coverage merchandiser vs display coordinator skills

Common retail coverage merchandiser skills
  • Retail Store, 36%
  • Customer Service, 27%
  • Retail Locations, 18%
  • Building Displays, 8%
  • Rotate Stock, 3%
  • Out-of-Stock Situations, 3%
Common display coordinator skills
  • Sales Associates, 25%
  • Store Opening, 24%
  • Store Management, 16%
  • Customer Service, 12%
  • Reflect Changes, 6%
  • Sales Floor, 4%

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