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Retail coverage merchandiser vs merchandiser

The differences between retail coverage merchandisers and merchandisers can be seen in a few details. Each job has different responsibilities and duties. Additionally, a retail coverage merchandiser has an average salary of $31,695, which is higher than the $31,051 average annual salary of a merchandiser.

The top three skills for a retail coverage merchandiser include retail store, customer service and retail locations. The most important skills for a merchandiser are customer service, PET, and pallets.

Retail coverage merchandiser vs merchandiser overview

Retail Coverage MerchandiserMerchandiser
Yearly salary$31,695$31,051
Hourly rate$15.24$14.93
Growth rate-1%
Number of jobs100,999109,447
Job satisfaction-4.4
Most common degreeBachelor's Degree, 39%Bachelor's Degree, 33%
Average age4038
Years of experience--

What does a retail coverage merchandiser do?

A retail coverage merchandiser is responsible for assisting store customers by responding to their inquiries and concerns about a product, directing them to the correct area of their needs, and recommending items according to their requests. Retail coverage merchandisers ensure that the shelves are accurately filled and maintained. They remove outdated products, arrange merchandise accordingly, monitor inventories, create purchase requests, and analyze sales reports. A retail coverage merchandiser coordinates with suppliers and vendors for distribution and resolves order discrepancies.

What does a merchandiser do?

Merchandisers are employees working for a retail company. Merchandisers are mainly responsible for the store's products. They curate products that are in line with the store's branding. Merchandisers create purchase requisitions and, upon receipt of the products, create displays that would attract the customers. They also ensure that the inventory of the store is well-stocked. Merchandisers should be up to date with current market trends. They should also be familiar with what customers need and want. It is important for merchandisers to know their company's branding by heart. Merchandisers should be able to create good relationships with vendors as well so that their store may be chosen for special promotions.

Retail coverage merchandiser vs merchandiser salary

Retail coverage merchandisers and merchandisers have different pay scales, as shown below.

Retail Coverage MerchandiserMerchandiser
Average salary$31,695$31,051
Salary rangeBetween $24,000 And $41,000Between $24,000 And $39,000
Highest paying City-Richmond, CA
Highest paying state-Alaska
Best paying company-Microsoft
Best paying industry-Education

Differences between retail coverage merchandiser and merchandiser education

There are a few differences between a retail coverage merchandiser and a merchandiser in terms of educational background:

Retail Coverage MerchandiserMerchandiser
Most common degreeBachelor's Degree, 39%Bachelor's Degree, 33%
Most common majorBusinessBusiness
Most common college--

Retail coverage merchandiser vs merchandiser demographics

Here are the differences between retail coverage merchandisers' and merchandisers' demographics:

Retail Coverage MerchandiserMerchandiser
Average age4038
Gender ratioMale, 38.7% Female, 61.3%Male, 58.0% Female, 42.0%
Race ratioBlack or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 13.8% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.5%Black or African American, 9.8% Unknown, 5.6% Hispanic or Latino, 19.7% Asian, 6.4% White, 57.4% American Indian and Alaska Native, 1.0%
LGBT Percentage17%6%

Differences between retail coverage merchandiser and merchandiser duties and responsibilities

Retail coverage merchandiser example responsibilities.

  • Manage Nintendo's promotional programs; secure and maintain point-of-purchase displays that alert customers to brand availability.
  • Generate excitement for brand Nintendo products.
  • Execute, maintain and monitor all company driven initiatives and programs in assign territory including maintenance of POS.
  • Develop extensive upselling ability to keep consistently high sales numbers, which result in a promotion within the company.
  • Assemble promotional displays, using POG.
  • Build rapport and communicate effectively with ASM management and externally with all customers.

Merchandiser example responsibilities.

  • Consult customers on Scotts products and educate them concerning the advantage and benefits over competitive products.
  • Manage jewelry stock and inventory balances accurately.
  • Manage backroom/stock room inventory by organizing pallets, stacking and storing product inventory.
  • Google Adwords, SEO, etc.
  • Carry items up and down ladders.
  • Climb and work on ladders frequently.
  • Show more

Retail coverage merchandiser vs merchandiser skills

Common retail coverage merchandiser skills
  • Retail Store, 36%
  • Customer Service, 27%
  • Retail Locations, 18%
  • Building Displays, 8%
  • Rotate Stock, 3%
  • Out-of-Stock Situations, 3%
Common merchandiser skills
  • Customer Service, 20%
  • PET, 8%
  • Pallets, 5%
  • Back Room, 5%
  • POS, 5%
  • Sales Floor, 4%

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