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The differences between retail coverage merchandisers and merchandisers can be seen in a few details. Each job has different responsibilities and duties. Additionally, a retail coverage merchandiser has an average salary of $31,695, which is higher than the $31,051 average annual salary of a merchandiser.
The top three skills for a retail coverage merchandiser include retail store, customer service and retail locations. The most important skills for a merchandiser are customer service, PET, and pallets.
| Retail Coverage Merchandiser | Merchandiser | |
| Yearly salary | $31,695 | $31,051 |
| Hourly rate | $15.24 | $14.93 |
| Growth rate | - | 1% |
| Number of jobs | 100,999 | 109,447 |
| Job satisfaction | - | 4.4 |
| Most common degree | Bachelor's Degree, 39% | Bachelor's Degree, 33% |
| Average age | 40 | 38 |
| Years of experience | - | - |
A retail coverage merchandiser is responsible for assisting store customers by responding to their inquiries and concerns about a product, directing them to the correct area of their needs, and recommending items according to their requests. Retail coverage merchandisers ensure that the shelves are accurately filled and maintained. They remove outdated products, arrange merchandise accordingly, monitor inventories, create purchase requests, and analyze sales reports. A retail coverage merchandiser coordinates with suppliers and vendors for distribution and resolves order discrepancies.
Merchandisers are employees working for a retail company. Merchandisers are mainly responsible for the store's products. They curate products that are in line with the store's branding. Merchandisers create purchase requisitions and, upon receipt of the products, create displays that would attract the customers. They also ensure that the inventory of the store is well-stocked. Merchandisers should be up to date with current market trends. They should also be familiar with what customers need and want. It is important for merchandisers to know their company's branding by heart. Merchandisers should be able to create good relationships with vendors as well so that their store may be chosen for special promotions.
Retail coverage merchandisers and merchandisers have different pay scales, as shown below.
| Retail Coverage Merchandiser | Merchandiser | |
| Average salary | $31,695 | $31,051 |
| Salary range | Between $24,000 And $41,000 | Between $24,000 And $39,000 |
| Highest paying City | - | Richmond, CA |
| Highest paying state | - | Alaska |
| Best paying company | - | Microsoft |
| Best paying industry | - | Education |
There are a few differences between a retail coverage merchandiser and a merchandiser in terms of educational background:
| Retail Coverage Merchandiser | Merchandiser | |
| Most common degree | Bachelor's Degree, 39% | Bachelor's Degree, 33% |
| Most common major | Business | Business |
| Most common college | - | - |
Here are the differences between retail coverage merchandisers' and merchandisers' demographics:
| Retail Coverage Merchandiser | Merchandiser | |
| Average age | 40 | 38 |
| Gender ratio | Male, 38.7% Female, 61.3% | Male, 58.0% Female, 42.0% |
| Race ratio | Black or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 13.8% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.5% | Black or African American, 9.8% Unknown, 5.6% Hispanic or Latino, 19.7% Asian, 6.4% White, 57.4% American Indian and Alaska Native, 1.0% |
| LGBT Percentage | 17% | 6% |