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The differences between retail coverage merchandisers and retail merchandisers can be seen in a few details. Each job has different responsibilities and duties. Additionally, a retail coverage merchandiser has an average salary of $31,695, which is higher than the $28,678 average annual salary of a retail merchandiser.
The top three skills for a retail coverage merchandiser include retail store, customer service and retail locations. The most important skills for a retail merchandiser are customer service, store management, and POS.
| Retail Coverage Merchandiser | Retail Merchandiser | |
| Yearly salary | $31,695 | $28,678 |
| Hourly rate | $15.24 | $13.79 |
| Growth rate | - | - |
| Number of jobs | 100,999 | 477,794 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 39% | Bachelor's Degree, 35% |
| Average age | 40 | 41 |
| Years of experience | - | - |
A retail coverage merchandiser is responsible for assisting store customers by responding to their inquiries and concerns about a product, directing them to the correct area of their needs, and recommending items according to their requests. Retail coverage merchandisers ensure that the shelves are accurately filled and maintained. They remove outdated products, arrange merchandise accordingly, monitor inventories, create purchase requests, and analyze sales reports. A retail coverage merchandiser coordinates with suppliers and vendors for distribution and resolves order discrepancies.
A retail merchandiser is responsible for determining the accuracy of sales and analyzing market trends to ensure that the business can follow stock movements and adjust plan budgets as needed. Retail merchandisers' duties also include planning strategies that would provide satisfaction for the customers while meeting the company's objectives, and coordinating with the suppliers and distributors for timely deliveries and price negotiations. Retail merchandisers also assist customers, analyze sales performance, and monitor inventories regularly.
Retail coverage merchandisers and retail merchandisers have different pay scales, as shown below.
| Retail Coverage Merchandiser | Retail Merchandiser | |
| Average salary | $31,695 | $28,678 |
| Salary range | Between $24,000 And $41,000 | Between $22,000 And $36,000 |
| Highest paying City | - | Seattle, WA |
| Highest paying state | - | Washington |
| Best paying company | - | Wayfair |
| Best paying industry | - | Manufacturing |
There are a few differences between a retail coverage merchandiser and a retail merchandiser in terms of educational background:
| Retail Coverage Merchandiser | Retail Merchandiser | |
| Most common degree | Bachelor's Degree, 39% | Bachelor's Degree, 35% |
| Most common major | Business | Business |
| Most common college | - | - |
Here are the differences between retail coverage merchandisers' and retail merchandisers' demographics:
| Retail Coverage Merchandiser | Retail Merchandiser | |
| Average age | 40 | 41 |
| Gender ratio | Male, 38.7% Female, 61.3% | Male, 34.1% Female, 65.9% |
| Race ratio | Black or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 13.8% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.5% | Black or African American, 11.3% Unknown, 5.6% Hispanic or Latino, 17.4% Asian, 7.5% White, 57.4% American Indian and Alaska Native, 0.7% |
| LGBT Percentage | 17% | 7% |