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The differences between retail coverage merchandisers and retail representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a retail representative has an average salary of $31,790, which is higher than the $31,695 average annual salary of a retail coverage merchandiser.
The top three skills for a retail coverage merchandiser include retail store, customer service and retail locations. The most important skills for a retail representative are flexibility, store management, and certification programs.
| Retail Coverage Merchandiser | Retail Representative | |
| Yearly salary | $31,695 | $31,790 |
| Hourly rate | $15.24 | $15.28 |
| Growth rate | - | - |
| Number of jobs | 100,999 | 402,132 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 39% | Bachelor's Degree, 44% |
| Average age | 40 | 41 |
| Years of experience | - | - |
A retail coverage merchandiser is responsible for assisting store customers by responding to their inquiries and concerns about a product, directing them to the correct area of their needs, and recommending items according to their requests. Retail coverage merchandisers ensure that the shelves are accurately filled and maintained. They remove outdated products, arrange merchandise accordingly, monitor inventories, create purchase requests, and analyze sales reports. A retail coverage merchandiser coordinates with suppliers and vendors for distribution and resolves order discrepancies.
A retail representative is in charge of assisting customers with their shopping needs in retail stores, ensuring customer satisfaction. Their responsibilities include greeting customers and identifying their needs, answering inquiries, locating products, offering promotions and recommendations, and conducting demonstrations when possible. There are also instances where they must process payments or refunds. Furthermore, as a retail representative, it is essential to arrange products on shelves to make it look attractive to customers, all while maintaining the cleanliness of the sales floor.
Retail coverage merchandisers and retail representatives have different pay scales, as shown below.
| Retail Coverage Merchandiser | Retail Representative | |
| Average salary | $31,695 | $31,790 |
| Salary range | Between $24,000 And $41,000 | Between $26,000 And $38,000 |
| Highest paying City | - | - |
| Highest paying state | - | - |
| Best paying company | - | - |
| Best paying industry | - | - |
There are a few differences between a retail coverage merchandiser and a retail representative in terms of educational background:
| Retail Coverage Merchandiser | Retail Representative | |
| Most common degree | Bachelor's Degree, 39% | Bachelor's Degree, 44% |
| Most common major | Business | Business |
| Most common college | - | - |
Here are the differences between retail coverage merchandisers' and retail representatives' demographics:
| Retail Coverage Merchandiser | Retail Representative | |
| Average age | 40 | 41 |
| Gender ratio | Male, 38.7% Female, 61.3% | Male, 43.6% Female, 56.4% |
| Race ratio | Black or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 13.8% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.5% | Black or African American, 10.7% Unknown, 5.4% Hispanic or Latino, 18.5% Asian, 6.8% White, 58.1% American Indian and Alaska Native, 0.7% |
| LGBT Percentage | 17% | 7% |